Plantae | Food & Beverage Services
Plantae Life Co., Ltd. is a leading Thai company specializing in plant-based nutritional products, prominently known for its “Plantae” brand protein powders. Driven by a mission to offer healthy, plant-based solutions that benefit both people and the planet, Plantae has become a best-selling brand in Thailand and garnered international recognition. Leveraging a strong foundation in agriculture, the company focuses on innovative, great-tasting, and diverse product lines, including protein powders tailored for various lifestyles and specific needs, while consistently upholding its commitment to allergen-free, sustainable, and transparent offerings.
How We Work
At Plantae, we don’t operate in departments — we build cross-functional projects that move fast and deliver real impact. We’re an empowering platform with purpose where A-Players get the space to shine, grow, and make a difference.
Our Vision
Our mission goes beyond plant-powered nutrition — we’re building a movement that redefines how people live, eat, and thrive — creating a better future for people, animals, and the planet.
Your Mission
As Brand Manager, you’ll lead the full transformation of Plantae’s brand — from insight to identity, from strategy to execution. You’ll translate the company’s bold vision into a brand experience that inspires customers, empowers teams, and positions Plantae as the leader in plant-based innovation.
Responsibilities
- Lead end-to-end brand transformation — positioning, storytelling, identity, and tone of voice.
- Partner with CEO and cross-functional teams (Product, Design, Marketing, Sales) to define the new brand DNA.
- Turn consumer and market insights into clear brand strategy and creative direction.
- Oversee all rebranding touchpoints — packaging, communication, digital, retail, and internal culture.
- Ensure brand consistency across every project and channel.
- Build brand playbooks, guidelines, and launch frameworks to scale the new identity company-wide.
- Manage external partners, agencies, and creative talents to deliver best-in-class execution.
Your Superpowers
- Strategic storyteller who can translate data, culture, and purpose into emotional brand impact.
- Creative leader with strong aesthetic judgment and the ability to guide diverse teams toward one vision.
- Project driver — structured, proactive, and skilled at turning ideas into reality.
- Cross-functional collaborator who can align Product, Marketing, and Sales to move as one brand.
- Brand guardian who balances creative excellence with business outcomes.
- Passionate about wellness, sustainability, and innovation.
- Leadership potential capable of building and mentoring a future brand team.
- Entrepreneurial mindset — thrives in ambiguity, owns outcomes.
- AI-savvy, Data-driven and resourceful
- Strong communicator who aligns, influences, and delivers fast.
- A-Player DNA: Move fast. Own it. Keep it simple. Solve to win.
- Experience (or strong aspiration) to grow into Head of Brand / Head of Marketing role.
What You’ll Gain
- Lead a high-impact brand transformation project that will shape Plantae’s next chapter.
- Work side-by-side with the CEO and leadership team to build a category-defining brand.
- Grow into a Head of Brand / Marketing Lead as the project scales.
- Be part of a culture where growth is an everyday practice, not just a buzzword.
Location: Bangkok
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