PROOVE | Plant based Protein Cereal
In this role, you’ll lead brand and marketing strategies, manage creative teams, and work cross-functionally to drive awareness, customer engagement, and business growth – all while promoting self-love and wellness through plant-based nutrition.
Responsibilities
- Brand Strategy and Development
- Develop and implement brand strategies to strengthen Proove’s market positioning
- Ensure brand consistency across all touchpoints and communications
- Analyze market trends and customer insights to refine brand strategy
- Marketing Campaigns
- Plan and execute integrated campaigns that align with brand goals and drive results
- Lead creative teams to produce compelling content for digital and offline channels
- Track, analyze, and optimize campaign performance in real time
- KOL & Influencer Management
- Identify, onboard, and manage KOLs/influencers to align with brand tone and audience
- Develop influencer strategies that drive reach, credibility, and conversion
- Measure and report ROl on influencer campaigns
- Advertising Strategy & Execution
- Oversee the planning and execution of paid media (Meta, Google, TikTok, etc.)
- Allocate and manage advertising budget effectively to ensure cost-efficiency
- Work with internal teams and agencies to optimize performance across channels
- Budget Planning & Management
- Lead the annual and quarterly marketing budget planning process
- Monitor marketing spend to ensure alignment with strategy and ROl targets
- Continuously evaluate cost vs. impact and adjust spend to maximize brand performance
- P&L Responsibility (Marketing Focus)
- Take ownership of marketing-led revenue and expense lines in the brand’s P&L
- Collaborate with finance to track marketing impact on topline growth and profitability
- Use financial data to guide strategic decisions in campaign planning, media buying, and resourcing
- Product Launches
- Lead go-to-market strategies for new products: from planning to post-launch review
- Work closely with product, sales, and operations teams to ensure smooth execution
- Digital & Social Media
- Oversee brand’s digital presence (website, IG, FB, TikTok) and ensure consistency
- Build content calendars aligned with campaigns and seasonal moments
- Engage with communities and monitor sentiment to foster loyalty and feedback
- Partnerships & Collaborations
- Develop strategic partnerships to extend reach and co-create brand value
- Manage external agencies, influencers, and collaborators to deliver on KP|s
- Sales Enablement & Growth
- Provide tools, messaging, and creative assets to support sales teams
- Drive ecommerce strategies including TikTok Shop and livestream activations
- Monitor performance of key sales channels and suggest marketing-led improvements
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience as a Brand Manager or similar role
- Strong grasp of brand-building, digital strategy, and consumer behavior
- Experience managing marketing budgets and delivering against financial targets
- Excellent communication, project management, and leadership skills
- Analytical mindset with proficiency in marketing data and tools
- Creative and resourceful, with strong commercial awareness
- Comfortable working in a fast-paced, dynamic environment
Skills
- Passion for health, wellness, and plant-based living
- Experience with influencer marketing and social commerce platforms
- Knowledge of ecommerce and online customer journeys
- Familiarity with tools such as Google Analytics, Meta Ads Manager, TikTok
- Strong financial acumen related to marketing ROl andAds
Location: Bangkok
Apply: recruitment link or or people-ecom@prooveclub.com
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