PENELOPE COLLECTIONS | Clothing Brand
Responsibilities:
- Research customer and competitor segments to provide marketing plan. Analyze marketing strategy to optimize the campaigns across various channels.
- Shooting ads to the social media. track and analyze campaign performance as well as controlling ads budget.
- Prepare monthly reports and insights to optimize marketing efforts.
- Plan, Think and write captions to create content to share online as well as maintain brand visual identity on all platforms.
- Coordinate with KOL/influencers on content creation in the full process.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- At least 3-4 years of experience in brand management , performance marketing, branding, and digital advertising.
- Required digital marketing tool and platform skills in Google Analytics, Meta Ads Manager, SEO, and data visualization tools.
- Outstanding communication skills to work with partners and teams.
- Understand fashion industry trends, seasonal campaigns, and consumer behavior.
- Advanced proficiency in the English language.
Location: Bangkok
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