OTHER STORE | Retail of Apparel & Accessories
We design and curate contemporary womenswear and related accessories under
the OTHERSTORE label, offering refined, versatile pieces directly to our customers through our online boutique and selected partners.
Key Responsibilities:
- End-to-End Shopify Store Management
- Lead Shopify store setup, optimization, and daily maintenance (collaborate with dev team).
- Oversee product listings, page optimization (A/B testing), and checkout funnel CRO.
- Data-Driven Growth
- Analyze GA4/Shopify data to optimize KPIs (bounce rate, ROAS, CAC).
- Monitor competitors and adjust pricing/promotion strategies.
- Paid Ads & Traffic Acquisition
- Manage Meta (FB/IG), Google Ads, and TikTok campaigns to maximize ROI.
- Coordinate influencer marketing (KOL/KOC), from sourcing to performance tracking.
- SEO & Content Marketing
- On-page SEO (keyword strategy, schema markup) and off-page backlink building.
- Support social media content planning to boost organic traffic.
- Revenue Accountability
- Own core metrics: GMV, profit margin, and customer retention.
Required Skills:
- Hard Skills
- Shopify mastery (apps like Klaviyo, Oberlo) + basic HTML/CSS.
- Proficient in GA4, Meta Ads Manager, Google Search Console.
- SEO tools (Ahrefs/SEMrush) and email marketing (Mailchimp).
- Soft Skills
- Strong analytical mindset with problem-solving agility.
- Fluent English + cross-time-zone collaboration skills.
- Preferred Qualifications
- DTC brand experience (fashion/apparel industry preferred).
- Thai or other Southeast Asian language skills (plus).
Location: Bangkok & Shanghai
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