General Manager (GM)

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Low Key | Multi-label Store & In-house Brand
Low Key is a multi-label fashion store curating apparel and accessories from emerging Asian brands.
Our mission is to be “the key that unlocks everyone’s confidence.”
Low Key is not about minimalism — it’s about quiet confidence, bold individuality, and tasteful self-expression through fashion.

Overview:
Low Key is a multi-label fashion store curating Asian brands from Thailand, Vietnam, China, Korea, and Japan.
We seek a General Manager (GM) to lead Operations, Marketing & Brand Growth, working closely with the CEO as a right-hand partner in a lean, creative environment.
The ideal candidate combines fashion sensibility and business acumen, capable of driving structure, efficiency, and measurable growth.

Key Responsibilities:

  • Oversee daily store and back-office operations, ensuring smooth coordination across teams.
  • Work directly with the CEO and Store Supervisor to align business direction and goals.
  • Build and refine SOPs, workflows, and performance tracking systems to improve efficiency.
  • Analyze and report on sales, stock, margin, and KPI trends to support data-based decisions.
  • Lead campaign execution: marketing, collaborations, influencer, and in-store events.
  • Supervise and develop the AE, Content, Graphic, E-commerce & Live teams to deliver brand objectives.
  • Review creative and marketing output to ensure alignment with brand identity and positioning.
  • Drive customer engagement, retention, and brand awareness through consistent messaging.
  • Collaborate with Asian partner brands to expand product offering and visibility.

Qualifications:

  • Age 28–38
  • Experience 3–5 yrs in fashion, lifestyle, or retail management.
  • Strong in Operations, Marketing & Brand Strategy.
  • Skilled at managing small teams (5–10 ppl) and working hands-on.
  • Familiar with E-commerce, POS, inventory & live commerce systems.
  • Strategic thinker, proactive, adaptable, and detail-oriented.
  • Strong communication, leadership & problem-solving skills.
  • Passionate about fashion and building a strong brand culture.

Compensation & Benefits:

  • Salary: Negotiable based on experience
  • Social Security, Annual Bonus
  • Employee discount (post-probation)
  • Holidays & leave per labor law

Location: Siam Square, Bangkok

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