Head of Brand Development & Operations

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Delica | Pet Supplement

Job Purpose:
We are looking for a Head of Brand Development & Operations to develop, launch, and manage the new brand.
This role will act as a close partner to the brand owner, overseeing the team, coordinating with internal departments and external suppliers, tracking progress, and ensuring that products, marketing, online sales, and operations are aligned with the approved brand direction and business objectives.

Key Responsibilities:

  • Brand Direction and Planning
    • Translate management’s direction into clear brand plans, priorities, timelines, and targets.
    • Oversee brand positioning, product portfolio, pricing, target customers, and commercial direction.
    • Prepare short-term and long-term plans for brand growth and product expansion.
  • Product and Supplier Oversight
    • Oversee product, packaging, and supplier development from concept to commercial launch.
    • Coordinate with suppliers regarding quotations, samples, specifications, lead times, quality, and delivery.
    • Evaluate and recommend suppliers based on cost, quality, reliability, and brand requirements.
  • Team Leadership and Coordination
    • Lead and manage a team of approximately three to five employees.
    • Assign responsibilities, priorities, and deadlines to team members.
    • Monitor progress, resolve issues, and ensure that tasks are completed on time.
    • Build a proactive, accountable, and collaborative team culture.
  • Brand Launch and Marketing Oversight
    • Oversee the overall brand and product launch plan.
    • Ensure readiness across products, packaging, inventory, pricing, marketing materials, online channels, and customer support.
    • Review brand identity, communication, campaigns, promotional activities, and product claims.
    • Ensure that all marketing and communication materials are consistent with the approved brand direction.
    • Monitor post-launch feedback and coordinate necessary improvements.
  • Online Sales and Commercial Performance
    • Oversee the setup and performance of e-commerce, marketplace, and direct-to-consumer channels.
    • Ensure product listings, images, descriptions, pricing, promotions, and digital assets are accurate and aligned with brand standards.
    • Coordinate with the team responsible for order processing, customer service, logistics, and fulfilment.
  • Operational and Financial Oversight
    • Monitor production readiness, packaging availability, inventory levels, demand forecasts, and delivery schedules.
    • Coordinate with operational departments to ensure sufficient product availability.
    • Monitor product costs, marketing expenses, budgets, pricing, margins, and profitability.
  • Tracking and Management Reporting
    • Maintain an overall tracker covering products, suppliers, marketing, online sales, operations, budgets, and key deadlines.
    • Provide regular updates to management on progress, risks, overdue actions, performance, and decisions required.
    • Ensure important decisions, approvals, and documents are properly recorded.

Qualifications:

  • Bachelor’s degree or higher in Business Administration, Marketing, Management, Supply Chain Management, or a related field.
  • Minimum 2 of experience in brand management, business development, product development, commercial operations, or consumer products.
  • Previous experience managing a team and coordinating across multiple departments.
  • Experience in pet food, food manufacturing, FMCG, retail, or e-commerce is preferred.
  • Experience launching a new brand or product range is an advantage.
  • certified pet lover!

Required Skills:

  • Leadership and people-management skills.
  • Strong planning, coordination, and follow-up abilities.
  • Commercial understanding of pricing, costing, margins, and budgets.
  • Supplier management and negotiation skills.
  • Strong communication and problem-solving abilities.
  • Ability to manage multiple priorities and make timely decisions.
  • Good command of Microsoft Excel, PowerPoint, business tracking tools, and AI tools.
  • Good written and spoken English.

Preferred Characteristics:

  • Strong sense of ownership and accountability.
  • Proactive, organized, and decisive.
  • Commercially minded and results-oriented.
  • Confident in leading a team and following up with stakeholders.
  • Able to balance brand direction, product quality, cost, and operational feasibility.

Salary: As requested
Apply: Send CV/ portfolio to thedelicaclub@gmail.com
Location: Bangkok, Thailand

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