YOUNG AGE | Health & BeautyTech
We’re Hiring: KOL Specialist @ YOUNG AGE!
Drive the Viral Pulse & Shape the Future of Beauty with YOUNG AGE.
At YOUNG AGE, we don’t just book influencers based on a checklist.
We are looking for a Strategic Storyteller who deeply understands skincare, knows how to trigger viral trends, and turns KOL impact into brand love and sales.
If you live and breathe beauty trends, love crafting unskippable hooks, and excel at building strong relationships with Thailand’s top creators—this is your stage!!
What You’ll Own:
- KOL Strategy & Creator Recruitment
- Develop and execute end-to-end KOL/KOC strategies across key Thai platforms (TikTok, Instagram, X, Lemon8, YouTube) to support brand launches and commercial campaigns.
- Identify, recruit, and manage a diverse pool of creators—from Nano/Micro-influencers (for authentic social proof) to Mega/Celebrities (for high-impact awareness).
- Creative Direction & Storytelling
- Craft compelling creative briefs, storylines, and angles that translate skincare science and ingredients into engaging, high-converting content.
- Design thumb-stopping “Hooks” and narrative structures tailored to skincare enthusiasts in Thailand.
- Budget Optimization & Commercial Negotiation
- Plan and manage monthly/quarterly KOL budgets, ensuring maximum ROI and conversion impact.
- Lead negotiations on rate cards, content usage rights (for Performance Ads), and exclusivity terms.
- Data Tracking & Performance Analysis
- Monitor and analyze campaign metrics (Reach, Engagement, CTR, Conversion Rate, Affiliate GMV, ROAS).
- Maintain a systematic KOL Performance Database to identify high-converting creator profiles and platforms.
- Conduct competitive benchmarking on opponent KOL movements and beauty trends in the Thai market.
- Agency & MCN Relationship Management
- Screen, partner, and manage top-tier local influencer agencies and MCNs.
- Establish clear KPIs and govern content quality to ensure external partners meet YOUNG AGE’s standards.
You’ll Thrive Here If You..:
- Have 2–5 years of hands-on experience in KOL/Influencer Marketing, preferably in Skincare, Beauty, or Personal Care.
- Genuinely passionate about Skincare: You understand skin concerns, ingredients, and Thai beauty consumer behavior as well as you know influencers.
- Deeply familiar with TikTok Ecosystem (including TikTok Affiliate), Instagram, X, and Lemon8.
- Strong negotiation skills with a proven track record of building long-term creator relationships.
- Data-informed and results-oriented mindset—you care about business impact and conversion, not just vanity metrics.
- Highly adaptable, agile, and thriving in a fast-paced environment with a strong Growth Mindset.
Why YOUNG AGE?:
- Ownership over micromanagement: Full freedom to innovate and run your campaigns.
- Speed over bureaucracy: Quick decision-making and fast-track execution.
- Ideas over hierarchy: Great ideas always win, no matter the job title.
- Growth over comfort: Constantly scaling new heights together.
Work Schedule: Monday – Friday (Office) | Saturday (Work from Home / As agreed)
Location: Silom Edge – (Near MRT Silom/ BTS Saladang), Bangkok
Apply: Send your resume, portfolio and a short note why you fit this role to us! to hr@young-age.co.th
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