Marketing Communications & PR Coordinator

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Lunné | Handbags

Responsibilities:

  • Marketing Communications
    • Assist in developing and executing integrated marketing communication plans
    • Coordinate production of marketing materials (brochures, press kits, POS materials, event collaterals)
    • Ensure brand consistency across all offline communications
    • Support campaign performance tracking and reporting
  • Public Relations
    • Draft press releases, media materials, and corporate announcements
    • Coordinate with media partners, influencers, and stakeholders
    • Organize press events, media briefings, and brand activations
    • Monitor media coverage and prepare PR performance reports
  • Event & On-ground Activities
    • Plan and coordinate experiential marketing activities, roadshows, exhibitions, and brand events
    • Liaise with vendors, suppliers, venues, and partners
    • Supervise on-site operations to ensure smooth execution
    • Manage event logistics, staffing, and promotional materials
    • Conduct post-event evaluations and prepare summary reports
  • Sales Tracking & Performance Support
    • Track and analyze sales performance related to marketing campaigns
    • Coordinate with sales teams to collect performance data
    • Prepare sales performance reports and campaign ROI analysis
    • Identify improvement opportunities to optimize campaign effectiveness
  • Staff Training & Brand Alignment
    • Conduct product and campaign briefings for sales and event staff
    • Support training sessions related to brand messaging and communication standards
    • Ensure frontline staff understand key selling points and campaign objectives
    • Monitor staff performance during events and provide feedback
  • Internal Coordination
    • Work closely with marketing, sales, and digital teams
    • Manage timelines and ensure deadlines are met
    • Maintain updated media and partner databases

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or related field
  • 1–3 years of experience in marketing communications, PR, or event coordination
  • Strong communication and presentation skills
  • Experience in sales reporting or data analysis is an advantage
  • Good organizational and multitasking abilities

Salary: 18,000-25,000 THB

Location: Lunne Group Co.,Ltd., Makkasan, Ratchathewi, Bangkok, Thailand

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