Marketing Strategist

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 Mind Mode Project | Branding and creative agency

About Us

Mind Mode Project is a 360° branding and creative agency based in Bangkok. We focus on crafting emotion-driven brand experiences, blending global frameworks with local insights. Our clients range from lifestyle, beauty, F&B, wellness, and consumer goods — and we’re looking for a Marketing Strategist who can shape brand stories and deliver impactful campaigns.

Scope of Work / Key Responsibilities

  • Provide end-to-end marketing strategy development for new brand creation, from market analysis and brand concept ideation to launch roadmap and communication planning for clients.
  • Translate brand strategy into creative briefs, ensuring alignment with client vision and market trends.
  • Create multi-channel campaign strategies (digital, social media, influencer, PR, offline activations).
  • Plan go-to-market campaigns for new launches, rebranding, and seasonal campaigns.
  • Build content pillars, calendars, and storytelling approaches tailored for social media and online platforms.
  • ollaborate with creative and content teams to align messaging with strategic objectives.
  • Ensure consistency of tone of voice and brand identity across all platforms.
  • Keep track of market trends, consumer behavior shifts, and competitor activities (both global and Thai market).

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3-4+ years of experience in marketing, brand strategy, or communications (agency background preferred).
  • Strong understanding of branding, positioning, and integrated marketing campaigns.
  • Skilled in market research, competitor analysis, and consumer insights.
  • Excellent communication and presentation skills in Thai and English.
  • We prefer local Thai candidates with strong English proficiency (written and spoken).
  • Creative thinker with analytical ability to evaluate campaign performance.
  • Ability to manage multiple projects, prioritize tasks, and work under deadlines.

Location: Bangkok (Hybrid: 3 days office, 2 days remote)

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