PR & Brand Officer

Mitr | Fashion Brand

Job Description (Responsibilities):

• Public Relations Strategy
  • Develop and execute integrated PR strategies to strengthen brand reputation, elevate brand image, and increase visibility across social media and relevant channels. 
• Influencer Marketing
  • Identify, evaluate, and collaborate with influencers/KOLs that align with the brand’s identity. Manage end-to-end influencer campaigns to drive awareness and engagement. 
• Content Creation
  • Create high-quality PR materials including press releases, media kits, and collection catalogues for KOL seeding and media distribution. 
• Event Management
  • Plan and execute PR events such as press conferences, product launches, and brand activations to generate buzz and support marketing objectives. 
• Performance Tracking & Analysis
  • Monitor, analyze, and report PR and campaign performance. Provide data-driven insights and recommendations to improve campaign effectiveness. 
• Influencer Relationship Management
  • Build and maintain strong relationships with influencers and media partners, including managing special occasion gifting and brand collaborations. 
• Trend & Market Monitoring
  • Stay updated on PR, influencer marketing, and fashion industry trends. Proactively share insights and recommend new approaches to the team. 
• KOL Seeding & Inventory Coordination
  • Coordinate closely with Merchandising teams to ensure efficient inventory management and allocation for KOL seeding activities. 
• Brand Activities Support
  • Support brand events, livestreams, and promotional campaigns to enhance customer engagement and brand visibility.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field 
• 2–5 years of experience in PR, influencer marketing, or brand communications (fashion / lifestyle industry is a plus) 
• Strong understanding of social media platforms and influencer landscape 
• Excellent writing and storytelling skills (both Thai and English preferred) 
• Experience in managing influencers/KOLs and executing PR campaigns 
• Strong organizational and project management skills with attention to detail 
• Ability to analyze data and translate insights into actionable strategies 
• Good interpersonal and relationship management skills 
• Proactive, creative, and up-to-date with fashion and marketing trends 
• Ability to work in a fast-paced environment and manage multiple projects simultaneously 

Other Benefits:

• Insurance & Health
  • Social Security coverage in accordance with Thai labor law 
• Compensation & Bonuses
  • Annual bonus based on company performance 
• Employee Benefits
  • Staff discount on company products
    • Up to 3 items per month 
    • Eligible after passing probation period 
    • Discount terms and conditions are subject to company policy 
• Additional Benefits
  • Annual bonus (as applicable) 
  • Public holidays and annual leave in accordance with legal requirements 
  • Other benefits as announced by the company

Location: Inthamara, Bangkok

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