YVIS | Accessories Store
Job Overview:
The Retail Operations Manager is responsible for overseeing all YVIS offline stores ensuring operational excellence, strong sales performance, and a consistently joyful brand experience for every customer. This role leads store operations, staffing, customer service, visual merchandising, and new store openings, ensuring each YVIS location reflects the brand’s DNA .
Key Responsibilities:
- Retail Operations Management
- Oversee daily operations of all YVIS stores, ensuring smooth performance, visual standards, and brand presentation.
- Set and monitor sales targets, KPIs, and operational budgets for each location.
- Supervise store performance, sales reports, and customer feedback to identify improvement opportunities.
- Conduct regular store visits to evaluate performance, cleanliness, and service quality.
- Develop and enforce standard operating procedures (SOPs) for retail operations.
- People Management & Customer Experience
- Recruit, train, and manage all store staff — including Store Supervisors, Sales Associates, and Customer Service teams.
- Build a motivated, service-driven retail culture focused on happiness, confidence, and empathy.
- Conduct regular training sessions on product knowledge, customer service, and sales techniques.
- Evaluate staff performance and develop incentive programs to boost engagement and productivity.
- Ensure every in-store customer interaction upholds the YVIS brand experience.
- Visual Merchandising & Store Presentation
- Collaborate with the Art Director and Creative Team to implement VM guidelines and seasonal displays.
- Ensure each store’s layout, signage, and product arrangement align with campaign visuals and collection themes.
- Maintain brand consistency in product presentation, window displays, and in-store visuals.
- Monitor product rotation and inventory presentation to maximize sales and minimize clutter.
- Retail Performance & Coordination
- Work with Business Development and Inventory Managers to manage stock planning and store replenishment.
- Collaborate with Marketing for retail campaigns, in-store activations, and promotions.
- Monitor daily, weekly, and monthly sales metrics — analyzing performance by store, product category, and staff.
- Identify high-performing locations and replicate best practices across other stores.
- Provide management with monthly performance reports and recommendations.
- New Store Openings & Expansion
- Lead end-to-end planning and execution of new store openings, from layout to launch.
- Coordinate with Business Development on site selection, lease timelines, and launch plans.
- Work with Creative and VM teams to ensure store aesthetics reflect the YVIS brand identity.
- Oversee vendor coordination, fixture setup, and visual installation.
- Manage staff recruitment, training, and handover before each store opening.
- Ensure launch-day operations run smoothly with full readiness on inventory, display, and service.
- Pop-Up & Event Operations (NEW)
- Plan, coordinate, and execute pop-up stores, roadshows, and special retail events (e.g. mall pop-ups, seasonal campaigns, brand activations).
- Oversee end-to-end pop-up operations:
- Timeline & checklist planning
- Booth setup & teardown
- Staffing, shifts, and training
- Stock preparation, replenishment, and return
- Ensure pop-up execution follows brand standards, VM guidelines, and service quality.
- Coordinate with Mall Management, Marketing, Creative, and Logistics teams.
- Monitor sales performance, stock accuracy, and daily reports during pop-up events.
- Handle on-site problem solving (staff issues, stock gaps, mall rules, customer complaints).
- Conduct post-event performance reviews (sales, best sellers, staffing efficiency, learnings) and propose improvements for future pop-ups.
Qualifications:
- 3–6 years of experience in retail operations management (fashion, jewelry, or lifestyle brands preferred).
- Proven track record of managing multiple retail stores and store teams.
- Strong leadership, communication, and problem-solving skills.
- Solid understanding of sales operations, inventory flow, and customer service management.
- Excellent coordination skills with cross-functional teams (Creative, Marketing, BD, Inventory).
- Experience in new store openings and visual merchandising is highly preferred.
- Passionate about fashion, customer experience, and brand excellence.
Location: Phahonyothin, Bangkok
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