KNOTT | Non-carbonated Hard Iced Tea
About KNOTT
KNOTT is Thailand’s first non-carbonated hard iced tea, created for people who want an alcoholic drink that feels smoother, lighter, and easier to enjoy.
Inspired by the free spirit of wind, nature, and outdoor living, KNOTT brings a new drinking experience to Thailand’s RTD market. With a natural tea profile, 5% alcohol, and no carbonation, it is designed to be refreshing without the bloated feeling of fizzy drinks.
KNOTT combines the familiar taste of tea with a modern alcoholic twist, made for social moments, beach days, festivals, dinners, and casual nights out. It is premium, approachable, and made for a new generation of drinkers who want something different.
Responsibilities:
- Plan and publish 2–3 posts per week across Instagram, TikTok, and Facebook (mix of photo, carousel, Reels, short-form video) — quality over quantity
- Adapt each piece of content to fit the format, rhythm, and audience of each platform — what works on TikTok is not what works on IG
- Lead candid lifestyle photo and Reel shoots that feature real humans — yourself, friends, or recruited micro-talent — including casting, scheduling, on-set direction, and light posing
without over-posing - Shoot primarily on phone, then refine in proper editing software — Adobe Lightroom for stills, Adobe Premiere Pro or CapCut Pro for video — to lock a consistent KNOTT color grade across every asset
- Apply and maintain brand visual identity (cream / butter yellow / navy palette, Pro 400H film look) across feed, Reels, and Stories
- Maintain a daily Instagram Stories rhythm (3–5 frames per weekday) — reposts, polls, behind-the-scenes, soundtrack drops
- Write captions in both Thai and English in KNOTT’s quiet-confident voice
- Build and maintain the hashtag bank, posting times, and weekly content calendar across all platforms
- Engage with DMs, comments, and mentions on all channels within 24 hours
- Spot UGC and repost (with permission) to build community
- Coordinate weekly with the brand owner on content direction, upcoming campaigns, and seasonal moments
- Support related brand content tasks as needed
Qualifications:
- Must have
- Age 20+ (Thai legal beverage age)
- At least 1–2 years of experience in social media management, content creation, or a related field
- Demonstrable experience editing stills in Adobe Lightroom + Photoshop (or equivalent) — please send 3 before/after examples with your application
- Demonstrable experience editing video in Adobe Premiere Pro or CapCut Pro (or equivalent) — please send one short Reel sample
- Comfortable directing real humans on camera — yourself, friends, or recruited talent. Most KNOTT content centers on people, not still-life only
- Confident phone photography (no DSLR required) — your own Instagram or portfolio should make the case
- Fluent captioning in both Thai and English — natural, not translated
- Strong personal taste for premium minimal aesthetics
- Self-managed and reliable — this is remote, 100% async, no office hours
- Nice to have (not required)
- Working knowledge of Adobe Illustrator for occasional graphic assets, lockups, and type treatments
- Decent proficiency with free AI tools (ChatGPT, Bing Image Creator, Midjourney, Seedance, Luma, Canva)
- A small network of photogenic friends or micro-creators in Bangkok you can call on for trade-for-content shoots
- Familiarity with regulated lifestyle categories (premium beverage, wellness, cosmetics)
- Genuine interest in coastal Thai life, alcohol beverage or jasmine tea
- Working Setup
- 100% remote, fully async
- Approximately 15–25 hours per month to start, with room to grow as the brand scales
- 2–3 posts per week across IG, TikTok, and Facebook + a daily Instagram Stories rhythm. Volume may increase over time
- Weekly 30-minute video call with the brand owner, otherwise via Line / email
Compensation:
Outcome-based payment per deliverable. Rate negotiated with the selected candidate based on
portfolio, content type, and complexity. Bi-weekly transfer, on delivery confirmation.
Apply: Send your application to pokkrit.j@gmail.com with:
- Subject line: “KNOTT, Social Media Manager”
- A 100-word note about why KNOTT’s voice resonates with you (no cover letters please)
- Your Instagram handle and/or portfolio link
- 3 before/after stills editing examples
- 1 short Reel sample
- One post you’re proud of (link or screenshot) and one post you would do differently and why
Location: Remote — based in Thailand.
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