Social Media Marketing

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Job Descriptions

  • Content Creation
    • Plan and create engaging content for each platform 
(IG, FB, TikTok, LINE, X, YouTube). 
    • Write clear, creative, and on-brand captions, campaign messages, 
and short-form copy.
    • Develop visual and written content for posts and 
ads (images, videos, reels, captions). 
    • Collaborate with the design and content teams to produce 
high-quality creative assets. 
    • Stay up-to-date with social media trends and apply relevant ideas 
to our brand content.
  • Social Media Management
    • Schedule and publish content across platforms using scheduling tools 
(e.g., Meta Business Suite).
    • Monitor key performance metrics (reach, engagement, follower growth).
    • Optimize content timing and format to boost visibility and interaction.
  • Community Engagement
    • Monitor comments, messages, and mentions across all platforms.
    • Reply to comments in a warm, brand-aligned tone (excluding chat/inbox).
    • Flag customer inquiries or complaints to the Customer Service team.
  • Performance Tracking & Reporting
    • Analyze platform data to evaluate campaign and content performance.
    • Generate weekly and monthly performance reports with key insights 
and improvement ideas.
    • Apply basic SEO and content optimization knowledge 
to improve reach and discoverability.
  • Coordination
    • Work closely with the marketing, design, and PR teams 
for campaign launches and key announcements.
    • Manage LINE broadcast content and ensure timely communication.
  • Platform-Specific Tasks
    • Instagram: Feed, Stories, Reels, Highlights, Shop tab
    • Facebook: Upload post, Page updates, reply comments 
(excluding inbox replies)
    • TikTok: Upload video Trend research and content support
    • LINE: Broadcast messages, rich content (excluding chat replies)
    • X (Twitter): Basic posting, community monitoring, and trend sharing
    • YouTube: Upload video content, optimize titles/thumbnails/descriptions, monitor engagement

Qualifications:

  • 1–2 years of experience in social media marketing or a related field, 
or a Bachelor’s degree in Marketing, Communication, or a related field.
  • Strong understanding of social platforms: Instagram, Facebook, 
TikTok, LINE, X , YouTube.
  • Familiar with social media scheduling tools (e.g., Meta Business Suite).
  • Basic knowledge of SEO and analytics (e.g., Meta Insights, Google Analytics).
  • Strong writing skills in both Thai and English with experience 
in content writing or copywriting.
  • Creative, detail-oriented, and able to work both independently and in a team.

Location: Wireless, Bangkok

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