Store Manager

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  • Posted November 10, 2025
  • Full Time
  • Application ends: December 10, 2025

Patcharavipa | Fine Jewellery

Why Join Patcharavipa?
Patcharavipa is a house of modern fine jewellery that honours heritage craftsmanship while embracing contemporary design. This is a unique opportunity to be part of a growing brand at the intersection of creativity, luxury, and personal expression. If you’re a passionate leader with a deep love for jewellery and client service, we’d love to hear from you.

Patcharavipa is seeking a passionate and driven Store Manager to be the face of our Bangkok flagship. As a key brand ambassador, you will deliver the exceptional experience our clients have come to expect, while leading the showroom with entrepreneurial flair, business-savvy strategy, and inspirational leadership.

This role is perfect for someone with a background in luxury fine jewellery, a strong track record in sales and clienteling, and the desire to contribute meaningfully to a growing brand rooted in craftsmanship and design.

Key Responsibilities:

  • Take full ownership of the Bangkok store, ensuring a seamless, luxurious, and welcoming environment for clients.
  • Implement and adapt commercial and category-specific sales strategies to meet and exceed business objectives.
  • Lead with a multi-channel approach, collaborating with eCommerce, production, and PR teams.
  • Curate meaningful client experiences, guiding them through discovery, storytelling, and personalised service.
  • Coach and develop the sales team, focusing on jewellery expertise, styling, and exceptional service.
  • Build extensive knowledge of our collections including materials, gemstones, and design narrative.
  • Cultivate a culture of clienteling, using data and intuition to build lasting relationships.
  • Manage bespoke and custom orders, translating client visions into exquisite one-of-a-kind pieces.
  • Support after-sales service, including repairs and product care.
  • Monitor and analyse showroom sales performance, applying insights to drive business results.
  • Collaborate regularly with the corporate team to share client feedback, product insights, and local opportunities.
  • Lead and support trunk shows and events, ensuring high engagement and brand alignment.
  • Oversee inventory control, showroom upkeep, and compliance with all jewellery security protocols.
  • Manage day-to-day operations, from stock and deliveries to order fulfilment and maintenance.
  • Represent Patcharavipa in Thailand and other region’s press and media landscape, coordinating editor previews and managing press loans.
  • Open to assist and support other departments when required, such as production team. 

Candidate Profile:

  • 3–5 years’ experience in fine jewellery retail, ideally in a leadership or managerial role.
  • Proven success in a luxury jewellery environment with a strong client base.
  • GIA-qualified (or equivalent).
  • Deep understanding of jewellery product, materials, and market trends.
  • Strong leadership and coaching skills with a collaborative mindset.
  • Experience with Shopify or similar eCommerce platforms is a plus.
  • Proactive, well-organised, and able to work across departments.
  • Fluent in Thai and English; additional languages are a plus.
  • A confident communicator with a polished presence and natural ability to build trust with high-value clients.

To apply, please send your CV and a cover letter detailing your relevant experience to st@patcharavipa.com

Location: Bangkok, Thailand

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