AKARA | Lifestyle, Culinary, And Entertainment Hospitality Brand
Job Purpose: Support the Marketing Manager in setting brand direction, and own day-to-day execution of briefs, PR, events and trade activities. Prepares plans and recommendations; final strategy and budget decisions sit with the Marketing Manager.
Job Role:
- Brand & Marketing Strategy
- Draft brand positioning, campaign plans and the annual marketing plan for assigned brands, for Manager approval.
- Check brand consistency on all materials before release.
- Coordinate product and campaign launches (go-to-market) from plan to execution.
- Market Research & Consumer Insights
- Run small studies and brief research agencies on larger ones.
- Summarise findings into insights and recommendations.
- Client Service & Marketing Communications (Brief Owner)
- Act as day-to-day contact between brand owners (or clients) and the production team.
- Write business and creative briefs; track sign-off at each stage.
- Track campaign timelines and spending against the approved budget.
- PR & Corporate Communications
- Write press releases and maintain media contacts.
- Support the Manager on corporate communications and crisis response.
- Organise press conferences and launch events.
- Event, trade & shopper marketing
Events (covered at a planning/coordination level)- covers press conferences, launch events, roadshows, booths, sampling, and pop-ups, with large events handled through agencies
- On-site event management and logistics
- Vendor and supplier sourcing and management
- Running a year-round event calendar
- Plan and run point-of-sale activities: roadshows, booths, sampling and pop-ups.
- Work with retail and sales channels on in-store promotions.
- covers press conferences, launch events, roadshows, booths, sampling, and pop-ups, with large events handled through agencies
- New Business & Partnerships
- Identify potential clients or partners and prepare pitch materials.
- Marketing Operations & Agency Coordination
- Run the brief / job-ticket system and the shared marketing calendar.
- Coordinate external agencies for PR and large events; prepare budget tracking reports.
- Team supervision
- Assign and review work of officers, associates or trainees; coach junior staff.
Key KPIs: campaign delivery vs. plan and budget, brief quality and on-time delivery, earned media value, event ROI, stakeholder satisfaction.
Qualifications:
- Bachelor’s degree or Master degree in Marketing, Business Administration, Communication Arts or a related field. Master’s degree is a plus.
- 3–5 years in brand marketing, strategic planning or account management, at an agency or brand owner.
- At least 1 year leading projects or supervising junior staff.
- Hands-on experience in PR, media relations and event or trade marketing.
- Experience writing briefs and working with external agencies.
- Brand strategy, positioning and integrated marketing communications (IMC).
- Basic market research and turning data into consumer insight.
- Brief writing, presentation and pitching.
- Budget tracking and project management.
- Media relations; awareness of crisis communication.
- Good command of Thai and English, written and spoken.
Apply: hr@akarahospitality.com
Location: The Duchess Hotel 61 – Langsuan, Bangkok
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