The Rolling Pinn | Sexiest Bakery
The Rolling Pinn is Bangkok’s boldest and sexiest bakery established in 2018. We have set out to make the highest quality desserts with the best ingredients for our beloved customers as we are committed to bringing #cookieclimax right to your doorstep. It began when our CEO, Pinn started baking her favorite desserts which slowly became business when her passion was shared with others. As we continue to grow, our mission is to empower women all over the world through our desserts and we hope that our story will inspire you and that you.
Responsibilities:
- Planning, developing, and implementing the company’s digital media strategies.
- Plan and execute all digital marketing strategy focusing on Market Awareness and Lead Generation
- Experience in content creation & Marketing, Create, design, and develop digital marketing operations, including developing a distinct online presence through social media, and integrating content marketing strategies to the channels such as Facebook, TikTok, Instagram and Line, to support business operations.
- Update and maintain website, Facebook, IG, and other social media platforms content as assigned to support marketing communications.
- Analyzing the digital marketing analytic reports and sharing insights with the team to develop optimization plans Identify trends/insights and initiate new media strategies.
- Provide advice, recommendations, and problem solving about digital marketing to create mutual understanding and improve marketing strategies with new technologies.
- Prepare weekly and monthly plan and progress reports to provide feedback to the Marketing team.
- Contact influencer, foodie To deliver products and promote the company’s products
- Take care of and maintain a customer base that is influencer, foodie, VIP.
- Set up, manage, and scale paid ad campaigns (Meta, TikTok, Google, etc.) to achieve high ROAS and low CAC
- Drive measurable improvements in CPC, CPM, CTR through audience targeting, creative testing, and funnel optimization
- Own and analyze the full marketing funnel—from first click to final purchase—and optimize each step to reduce drop-offs
- Analyze customer and sales data across platforms (IG Shop, TikTok Shop, Shopee, Lazada, POS, CRM)
- Present actionable insights from data that have previously driven business results
- Build dashboards and automate reports using tools like GA4, Looker Studio, Google Sheets, or similar
- Collaborate with content, product, and design teams to align performance with brand and customer journey goals
Skills and Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related fields
- 3-5 years in solid working experience in social media or digital in-house or agencies
- Facebook advertising and AdWords advertising knowledge/experience
- Able to communicate in English as well
- Having positive attitude with eager to learn.
- Proven track record of extracting performance from ad campaigns, not just setting them up
- Deep knowledge of performance metrics, attribution models, and audience strategy
- Strong with GA4, GTM, Looker Studio, Meta Ads Manager, TikTok Ads Manager
- Comfortable working across multiple data sources and platforms
- Excellent communication: able to turn complex data into decisions for business and creative teams
Location: Sukhumvit 39, Bangkok
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