Pocket Rocket | Fatboy Izakaya, Pad Thai Padel, Kim Jeong Grill, Somsak
The “Delta” is real. Content consumption has 100x’d, but quality creation hasn’t.
We aren’t looking for a marketer for our lifestyle group. We are hiring our Head of Virality / “Chief of Brain Rot” to fill that gap.
Role: Head of Virality. You: Scrolled a f*** ton, have “algo pull,” and understand Mind Share > Brand Awareness,,. Pay: Base + High Performance Bonus.
DM “DELTA” + the best video you’ve seen this week to apply.
We are looking for someone that has pull. We’re the brains behind Thailand’s loudest (literally) F&B and lifestyle brands – Fatboy Izakaya, Pad Thai Padel, Kim Jeong Grill, and Somsak. We don’t just “do” restaurants; we’re obsessed with turning eats into icons and moments into major content.
Who You Are:
If your idea of marketing is a 3-month brand strategy deck, “creating value,” or a perfectly curated grid, scroll past. We are not looking for a Social Media Manager. We are looking for someone who understands Mind Share. The internet has a “delta” right now: Consumption has 100x’d, but the number of people making
interesting content hasn’t. We need someone to fill that gap.
We Want You If:
- You are Chronically Online. You don’t just use TikTok; you breathe it. You know what “brain rot” is and you know how to monetize it.
- You Have “Algo Pull.” You can spot a creator with 3k followers who has “the eye” before anyone else does.
- You Hate “Safe.” You understand that “brand safety” is death for new brands. You are willing to manufacture “scenarios” and controversial narratives (think Black Mirror meets Reality TV) that force
people to talk about us at the lunch table. - High Agency. You don’t ask for permission. You put your balls on the line for a concept because you know attention is the only currency that matters.
The Role:
- Distribution First. Your only KPI is attention. If you can get a billion views, it doesn’t matter if we are selling sushi or somtam – we win.
- Scale Mass UGC. You will recruit and manage an army of creators to flood the feed. You are essentially building a “timeline in person”.
- Create “Moments.” We don’t want passive brand awareness. We want “Mind Share” – deep emotional cuts that make people obsess over the narrative.
Requirements:
- No Degrees Required. We don’t care if you went to Chula or dropped out (one of our founders even got kicked out of a top uni).
- Must Have Posted. If you haven’t broken the seal of posting at least 3 videos yourself, you aren’t ready. We don’t hire people who are too embarrassed to post.
Compensation:
- Base + Aggressive Performance Bonuses.
- DM us “DELTA” with a link to the best video you’ve seen this week.
Location: BTS Siam – Pathumwan, Bangkok
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