Rochelle Crocodile Bag | BagsLuggage
The Senior model remains in popularity regardless of the era with its classy design. Although the collection is crafted for social events and formal occasions, it can also effortlessly extend to daily use. The combination of natural colors carries a sense of unique elegance that needs to be conserved. Not with only beauty, but also the sentimental value that can be passed down among families and loved ones.
Role & Responsibilities:
- Define and develop the brand identity in alignment with the company’s vision and target audience
- Formulate long-term marketing strategies that position the brand effectively in the market
- Market research to understand industry trends, customer preferences, and competitor activity
- Oversee the creation and execution of marketing campaigns (Digital, Print, events, etc.) to promote new collections, products, or brand initiatives.
- Collaborate with creative teams (Designers, Photographers, etc.) to produce engaging content for marketing
- Plan seasonal campaigns and major event or product launches
- Manage and grow the brand’s presence on social media platforms (Instagram, Facebook, TikTok, etc.) ensuring that the content resonates with the target audience
- Oversee SEO, PPC, and other digital marketing strategies to drive online traffic and sales
- Work with influencers, bloggers, and fashion communities to amplify the brand’s reach
- Build relationships with media outlets, fashion editors, and influencers
- Organize press releases, media events, and collaborations with high-profile individuals
- Manage the brand’s reputation through strategic PR efforts
- Develop content strategies, including photoshoots, lookbooks, and video campaigns that reflect the brand’s image
- Ensure that marketing content aligns with the brand’s tone and creative direction
- Work closely with designers and product teams to craft a compelling product narrative
- Set and manage the marketing budget, ensuring cost-effective campaigns that deliver high ROl
- Analyze the financial performance of marketing activities, tracking key metrics like sales uplift, customer acquisition costs, and campaign effectiveness
- Design loyalty programs, special offers, and exclusive events to enhance customer retention
- Work on strategies to personalize the customer experience across multiple touchpoints (e.g.,
- Email marketing, Social media)
- Collaborate with the e-commerce team to optimize the online shopping experience, including merchandising, promotions, and digital content
- Support retail teams with in-store marketing materials, window displays, and product launches
- Track and analyze marketing data (Sales, Web traffic, Conversion rates) to measure the success of
campaigns and make data driven decisions
- Provide regular reports to senior management, offering insights and recommendations for future strategies
- Organize product launches, and other high-profile events to showcase the brand’s latest collections and collaborations
- Partner with other brands or organizations for co-branded events or sponsorships that boost brand visibility
Qualification:
- Work experience in the fashion industry 2 – 3 years preferable
- Able to work effectively under pressure
- Excellent communication and collaboration abilities to work effectively across teams and with internal and external partners
- Strong analytical skills and data driven
- Strong management skills
- Interest in fashion or retail business
- Proficient in computer skills
Location: Samut Prakan
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