Muang Samui | Holistic Wellness Rivera
Reva by Royal Muang Samui Villas – Choeng Mon Beach, Koh Samui Set on the tranquil sands of Choeng Mon, REVA blends Thai temple-inspired architecture with refined 5-star comfort. The resort offers 79 private suites and pool villas surrounded by lush tropical gardens. Guests can enjoy beachfront swimming, a cave-inspired spa, traditional Thai medicine, Reformer Pilates, and three distinct dining concepts. Inspired by Buddhist philosophy and Southern Thai heritage, REVA harmonizes nature, culture, and wellbeing.
Muang Samui Chaweng – Koh Samui Located on Chaweng Beach, Muang Samui is a peaceful retreat rooted in Thai heritage and holistic wellness. The resort features 53 spacious suites with jacuzzis, tropical garden views, and handcrafted wooden interiors. Facilities include a beachfront pool, Horizon gym, spa with sea-view treatment rooms, and Southern Thai dining at Anand Restaurant. Part of the Muang Samui Family Hospitality Group.
http://www.muangsamui.com
We are looking for a Marketing Manager who understands brand, content, performance marketing, and hospitality guest behavior. Someone who can craft a unified marketing direction for our resorts and restaurants, drive demand, shape storytelling, and elevate
Muang Samui Group into a leading wellness lifestyle brand.
You will oversee strategy, manage campaigns across all digital and offline touchpoints, and lead a multi-project marketing ecosystem spanning hotels, spa, F&B outlets, and new lifestyle concepts.
What You’ll Do:
- Develop and implement brand and marketing strategies for both resorts and all MSG F&B outlets
- Oversee content, social media, digital ads, CRM, email, SEO, and performance marketing
- Plan and execute campaigns that drive occupancy, F&B revenue, wellness programs, and brand awareness
- Collaborate with Sales, Operations, F&B, Spa, and Guest Experience teams to ensure consistent communication
- Lead storytelling and content concepts for social media, influencers, PR, and digital assets
- Track performance, analyze data, and optimize campaigns and content for better results
- Oversee digital customer journeys — from discovery to booking to staying experience
- Manage brand consistency across all properties, menus, signage, and guest touchpoints
- Work with external partners (photographers, videographers, agencies) to deliver high-quality output
- Stay ahead of trends in hospitality, wellness, social media, and digital platforms
Key Responsibilities:
- Marketing Strategy & Planning.
- Build and execute annual and quarterly marketing plans for the Resorts, F&B, Spa, Wellness, and lifestyle concepts.
- Conduct research on guest insights, competitor trends, and market positioning to inform strategies.
- Digital & Social Media Management.
- Oversee all digital channels including Instagram, TikTok, Facebook, Google business, website, and paid media.
- Plan and manage content calendars, monthly campaigns, and daily posting workflows with the internal team and SMM.
- Campaign Management.
- Lead promotions, seasonal campaigns, room packages, events, and F&B activations.
- Highlight entertainment, wellness activities, day–night experiences, and signature brand moments.
- Team Leadership and Department Management.
- Lead and manage the marketing team, including Marketing Specialists, Content Creators, Graphic Designers
- Hold regular team meetings, review KPIs, track progress, and identify areas for improvement.
- Brand Development & Creative Direction.
- Maintain consistent brand identity across all MSG properties and outlets.
- Direct content shoots, visual style, video production, and messaging.
- Cross-Department Collaboration.
- Work with Sales on demand generation, promotions, partnerships, and B2B/B2C synergy.
- Support Operations & F&B teams with menus, signage, storytelling, and guest touchpoints.
- Performance Analysis & Reporting.
- Monitor marketing performance: engagement, reach, conversions, ROAS, bookings, and F&B footfall.
- Present weekly and monthly reports with insights and next steps.
Qualifications:
- All genders, age 32–40
- Bachelor’s degree in Marketing, Communications, or related field
- Minimum 3–5 years of experience in marketing, preferably hospitality, F&B, or lifestyle brands
- Strong understanding of digital marketing, social media, content creation, and performance ads
- Experience working with photographers, videographers, influencers, and agencies
- Ability to manage multiple brands and projects simultaneously
- Strong leadership, communication, and strategic thinking
- Creative, proactive, organized, and able to work well under pressure
- Fluent Thai with strong English reading and writing skills
- Passion for hospitality, wellness, dining, and guest experience is a plus
Location: Koh Samui, Surat Thani
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