Petit Pie | Newborn Essential Brand
Petit Pie is a luxury local baby brand dedicated to creating timeless, high-quality products for discerning parents who value elegance, comfort, and sustainability. Our mission is to provide exceptional products that nurture both baby and parent while upholding the highest standards of craftsmanship and care.
We are seeking an experienced and innovative Marketing Manager to lead and execute our marketing strategies, driving brand growth and strengthening our position as a leader in the luxury baby market. The ideal candidate will have a proven track record of success in luxury branding, digital marketing, and customer engagement, with a passion for creating meaningful connections with our target audience.
Key Responsibilities
- Strategic Planning: Develop and implement a comprehensive marketing strategy aligned with brand objectives and growth targets.
- Brand Management: Uphold and enhance our brand identity through consistent messaging, high-quality campaigns, and engaging storytelling.
- Digital Marketing: Oversee all digital channels, including social media, email marketing, SEO, and PPC campaigns, to drive traffic, engagement, and conversions.
- Content Creation: Collaborate with creative teams to produce high-quality content, including photography, videos, blogs, and social media assets that resonate with our audience.
- Influencer and Partnership Marketing: Build relationships with luxury lifestyle influencers, brand ambassadors, and partnerships to increase brand visibility.
- Market Analysis: Conduct regular market research to identify trends, opportunities, and insights into our target demographic.
- Performance Metrics: Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize strategies.
- Event Coordination: Plan and execute events such as product launches, pop-ups, and partnerships that align with our brand ethos.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, preferably within the luxury goods or baby products industry.
- Strong understanding of digital marketing, analytics, and luxury consumer behavior.
- Proven experience in brand building and managing high-profile marketing campaigns.
- Excellent communication, leadership, and interpersonal skills.
- Creative thinker with a results-driven mindset.
- Proficiency in marketing tools such as Google Analytics, CRM software, and social media platforms.
What We Offer
- A dynamic and collaborative work environment.
- Opportunity to shape the future of a luxury local brand.
- Competitive salary and performance-based bonuses.
- Employee discounts on our products.
- Professional development and growth opportunities.
Location: Bangkok
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