Rhodes Bangkok | Cocktail Bar
“Modern Elegance Meets Greek Island Vibes”
Key Responsibilities:
- Marketing Strategy & Brand Positioning
- Develop and implement a marketing strategy that aligns with Rhodes Bangkok’s brand identity and business goals.
- Position Rhodes Bangkok as a must-visit nightlife venue, enhancing its reputation in Bangkok and beyond.
- Identify market trends and customer preferences to refine marketing strategies.
- Event Promotion & Campaign Management
- Lead marketing efforts for weekly events, special guest performances, and themed nights.
- Oversee promotional campaigns across multiple channels, including social media, digital ads, influencer partnerships, and traditional media.
- Collaborate with DJs, artists, and event organizers to maximize event attendance.
- Social Media Management & Content Creation
- Manage and grow Rhodes Bangkok’s social media platforms, ensuring engaging and consistent content.
- Oversee content creation (photos, videos, graphics) that showcase the venue’s unique atmosphere and events.
- Develop influencer collaborations to expand reach and engagement.
- Customer Engagement & Community Building
- Develop strategies to retain and engage customers, including loyalty programs and exclusive experiences.
- Maintain strong relationships with VIP guests, influencers, and industry professionals.
- Organize interactive campaigns, contests, and user-generated content initiatives.
- Performance Analysis & Optimization
- Track key performance indicators (KPIs) such as foot traffic, ticket sales, online engagement, and campaign ROI.
- Analyze customer insights and market trends to optimize marketing efforts.
- Use data-driven decision-making to improve event attendance and brand reach.
- Partnerships & Public Relations
- Develop strategic partnerships with liquor brands, lifestyle companies, and travel platforms.
- Secure media coverage through PR initiatives, collaborations, and press releases.
- Work with photographers, videographers, and designers to maintain high-quality branding materials.
- Budgeting & Financial Oversight
- Manage the marketing budget, ensuring cost-effective campaigns with high ROI.
- Negotiate advertising contracts, influencer deals, and promotional partnerships.
- Monitor expenses and allocate resources to high-impact marketing activities.
Qualifications & Skills:
- Experience & Industry Knowledge
- 3–5 years of marketing experience in nightlife, hospitality, or entertainment.
- Deep understanding of nightlife culture, audience preferences, and event promotion strategies.
- Established connections with DJs, influencers, and media professionals in Bangkok.
- Marketing & Digital Expertise
- Strong knowledge of social media marketing (Instagram, Facebook, TikTok, YouTube).
- Experience with paid advertising (Facebook Ads, Google Ads) and SEO strategies.
- Ability to create compelling marketing campaigns that drive foot traffic and engagement.
- Creativity & Content Development
- Ability to conceptualize and execute innovative marketing ideas.
- Experience working with designers, photographers, and videographers to produce high-quality content.
- A strong eye for branding and visual aesthetics.
- Analytical & Organizational Skills
- Data-driven mindset with experience using analytics tools to measure marketing success.
- Ability to multitask and manage multiple campaigns simultaneously.
- Strong project management and budgeting skills.
- Networking & Relationship Building
- Excellent communication and negotiation skills.
- Ability to build relationships with key industry figures, media, and potential partners.
- Passion for nightlife and an understanding of what makes a great event experience.
Location: Sukhumvit 49, Bangkok
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