MODU & Sassy Baby | Toys
About the role
We are looking for a driven and creative Marketing & Sales Executive to grow the online presence and hit sales targets for both the MODU and Sassy Baby brands. This is an equal parts marketing and sales role — you’ll be as comfortable crafting compelling content as you are analysing conversion data and optimising our Shopee store and website for revenue. If you thrive in a fast-paced environment and love seeing your efforts directly translate into sales, this role is for you.
Key Responsibilities
- Online Sales & eCommerce
- Own and be accountable for monthly online sales targets across both MODU and Sassy Baby brands.
- Manage and optimise product listings on Shopee and the online store to brand websites to maximise visibility and conversions.
- Plan and execute platform promotions, flash sales, and campaign participation (e.g. Shopee 11.11, payday sales) to drive revenue.
- Monitor store performance metrics — traffic, conversion rates, basket size, and revenue — and act on insights to continuously improve results.
- Identify and recommend new opportunities to enhance grow online sales.
- Digital Marketing & Social Media
- Plan, create, and schedule engaging social media content for MODU on Instagram with the goal of driving traffic and sales.
- Develop and maintain a content calendar aligned to product launches, promotions, and key seasonal moments.
- Manage paid digital campaigns to drive traffic, grow audiences, and hit sales goals.
- Engage with the online community — responding to comments, DMs, and building brand loyalty.
- Support occasional KOL/influencer outreach to boost brand awareness and product visibility.
- Content & Brand
- Create conversion-focused content (product videos, reels, banners, copy) that reflects MODU’s brand identity and supports sales across both brands.
- Ensure brand consistency across Shopee, the website, and all social channels for both MODU and Sassy Baby.
- Analytics & Reporting
- Track and report on key metrics including online revenue, traffic, engagement, ad performance, and sales targets.
- Provide regular performance updates to management with data-backed recommendations.
You will be measured on: online revenue growth, Shopee store performance, website traffic and conversion, and social media engagement.
What we’re looking for
- 1–3 years of experience in a digital marketing, eCommerce, or online sales role.
- Hands-on experience managing a Shopee seller account and/or an eCommerce website.
- Proven track record of growing online sales, not just social media followings.
- Experience running paid social campaigns (Meta Ads, TikTok Ads) and/or Shopee Ads.
- Creative eye for content with basic design skills (Canva, Adobe, or similar).
- Strong analytical mindset — comfortable using data to make decisions and report on performance.
- Highly organised and self-motivated, with the ability to manage two brands simultaneously.
- A passion for kids’ lifestyle or consumer brands is a strong plus.
What we offer
- Competitive salary
- Flexible working arrangements
- Staff discounts on MODU & Sassy Baby products
- Other benefits
Location: Nam Daeng, Samut Prakan
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