MERGE | Fashion Brand
We’re a Bangkok‑born women’s denim label that crafts inclusive, confidence boosting jeans. Rooted in diversity and driven by fresh creativity, we inspire women to dress boldly. Today, as we gear up for international expansion, we stand at the forefront of contemporary denim—shaping bold, timeless styles through fearless creativity.
Job Responsibilities
- Develop and implement influencer marketing strategies and plans aligned with the brand’s objectives and image.
- Identify, evaluate, and approve Influencers / KOLs based on target audience relevance, engagement quality, and brand alignment.
- Oversee negotiations and manage both paid and barter collaborations within allocated budgets.
- Lead campaign planning, briefing, and creative direction in collaboration with the Coordinator team.
- Manage product dispatch and returns for influencers, ensuring all processes run smoothly and on schedule.
- Analyze campaign performance metrics such as reach, engagement, traffic, conversions, promo code usage, and customer sentiment.
- Build and maintain a comprehensive influencer database for long-term planning and relationship management.
- Collaborate with the Marketing and Content teams to ensure brand consistency across all channels.
- Collect and summarize campaign feedback to identify insights and improvement opportunities.
- Lead, mentor, and develop the PR / Influencer Coordinator team to achieve business goals effectively.
Qualifications:
- Female, aged 25–35 years.
- Bachelor’s degree in Communication Arts, Marketing, Mass Communication, Public Relations, or related fields.
- At least 3 years of experience in PR, Influencer Marketing, or coordination roles.
- Strong negotiation, communication, and multitasking skills.
- Creative thinker with a passion for fashion and social media trends.
- Highly organized, detail-oriented, and responsible, with integrity in handling products and collaborations.
- Proven leadership skills with the ability to guide and develop subordinates.
- Familiar with influencers and well-versed in social media and content trends within the fashion and lifestyle industries.
Location: Klongsan, Bangkok
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