AIMER | Clothing Brand
AIMER is a contemporary fashion brand that redefines everyday essentials with a refined and effortlessly cool aesthetic. Our designs focus on minimalism, quality, and versatility, ensuring that everyday wear is elevated and stylish. We are looking for a strategic and creative Social Media Manager to elevate AIMER’S digital presence and engage our growing community.
Roles and Responsibilities:
- Public Relations:
- Develop and execute a compelling PR strategy to enhance brand visibility in fashion, lifestyle, and luxury media.
- Build and nurture strong relationships with editors, stylists, journalists, and fashion influencers.
- Draft and distribute press releases, media kits, lookbooks, and seasonal campaign pitches.
- Manage PR events, product launches, showroom appointments, and fashion week activations.
- Marketing Strategy:
- Collaborate on integrated marketing campaigns that align with brand positioning and seasonal storytelling.
- Coordinate with digital teams to ensure cohesive messaging across web, social, and email platforms.
- Identify and activate partnerships, collaborations, and sponsorships that align with AlMER’s image.
- Influencer & Talent Management:
- Curate and manage influencer partnerships, gifting programs, and brand ambassador initiatives.
- Track coverage, performance metrics, and engagement for influencer and PR efforts.
- Brand Content & Visuals:
- Work closely with the creative team on photoshoots and campaign development to ensure materials resonate with press and consumers.
- Support content creation and editorial planning across platforms.Reporting & Analysis:
- Monitor and report on PR coverage, campaign results, media impressions, and KPls.
- Use data insights to refine outreach, messaging, and campaign performance.
Skills & Experience Required:
- 2-5+ years in fashion / luxury PR and marketing, preferably within a brand or agency setting.
- Strong press and influencer network across fashion, beauty, lifestyle, and luxury sectors.
- Excellent written and verbal communication skills with a flair for storytelling.
- Experience executing integrated marketing and PR campaigns with measurable success.
- Deep understanding of brand positioning, market segmentation, and media strategy.
- Proficiency in PR software / tools and social media platforms.
- Passion for affordable luxury fashion, trend awareness, and cultural sensitivity.
Location: 111 Praditmanutham – Lat Phrao, Bangkok
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