RICOCHET | Clothing Brand
A South East Asian-based resort wear brand specializing in sustainable,
high-quality and eco-friendly womenswear ready-to-wear clothing.
The PR & Marketing Manager will be responsible for developing and maintaining a strong brand presence through influencer collaborations, marketing campaigns, event planning, and content creation. This role requires a creative thinker who understands the fashion industry and can craft engaging brand stories, social media content, and strategic partnerships to enhance brand visibility.
Ideal Candidate:
- Creative and strategic thinker with a strong understanding of branding and PR.
- Strong writing skills with experience in content creation and social media marketing.
- Experience in fashion, PR, influencer marketing, or digital marketing.
- Proficient in basic graphic design.
- Skilled in event planning, media outreach, and brand collaborations.
- Passion for fashion, luxury branding, and lifestyle content.
Key Responsibilities:
- Influencer & Brand Collaborations
- Identify and manage relationships with influencers, brand ambassadors, and media partners.
- Strategically plan influencer gifting to ensure brand alignment and maximum exposure.
- PR & Event Planning
- Organize and execute collaborations, pop-up events, press days, and partnership activations.
- Build relationships with press, media outlets, and industry insiders to increase brand visibility.
- Social Media & Content Strategy
- Develop and execute marketing campaigns to increase brand awareness and drive sales.
- Write engaging social media captions, blog articles, and brand narratives.
- Ensure all messaging aligns with the brand’s tone and aesthetic.
- Graphic & Digital Content Creation
- Work closely with the Graphic to maintain a consistent visual identity across platforms.
- Trend Research & Competitive Analysis
- Stay updated on fashion trends, influencer marketing strategies, and digital trends.
- Identify new marketing opportunities and suggest creative campaigns to keep the brand ahead.
Location: Sukhumvit 62, Bangkok
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