Social Media Coordinator

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The Dailypal | Selected Beauty Retailer

Key Responsibilities

  • Oversee our social media platforms, including Instagram, Facebook, Twitter, TikTok, and LINE Broadcast.
  • Ensure brand consistency across all platforms and engage with the audience effectively.
  • Assist in developing the monthly content plan for all social media channels.
  • Schedule and ensure all content is published on time across platforms.
  • Write engaging and relevant captions to complement visual content and maximize engagement.
  • Ensure content is optimized for each platform’s best practices, including format, hashtags, and posting times.
  • Assist in content idea generation to support marketing goals, including sales-driven campaigns and brand awareness strategies.
  • Assist in basic photo/video editing for social media posts.
  • Work closely with the Social Media Manager and creative team to refine content ideas and ensure quality execution.
  • Respond to comments, messages, and inquiries in a timely and professional manner to enhance audience engagement.
  • Track and monitor post performance, audience interactions, and engagement metrics.

Qualifications

  • Strong knowledge of Instagram, Facebook, Twitter, TikTok, and LINE
  • Broadcast—understanding platform algorithms and best practices.
  • Excellent writing skills to create engaging captions and sales-driven content.
  • Basic photo/video editing skills
  • Strong organizational and multitasking skills, with the ability to execute content plans effectively.
  • Passion for beauty, fashion, and lifestyle content is a plus

Location: Sukhumvit 54, Bangkok

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Social Media Coordinator

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