Brand & Marketing Manager

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AR Restaurant | Restaurants
AR Restaurant Group is a company that operates diverse restaurants. We are passionate about Japanese food and matcha. Many of our brands are inspired by Japanese culture, as our first concept was a Japanese restaurant.

List of our brands: Ashibi (Japanese food), Ashibi Yakiniku, Krua Sala (Thai food), Kane. T (Matcha cafe)

Responsibilities:

  • Develop and implement comprehensive marketing strategies and annual marketing plans.
  • Research on market trends, competitors, and consumer behavior to support brand strategic decision-making for developing the brands.
  • Track brand performance and brand campaigns activities (e.g., sales trends, engagement, and customer feedback).
  • Assist in preparing marketing materials, presentations, and internal communications.
  • Track cultural, lifestyle, and category trends relevant to brand development and innovation.
  • Support development of new brand concepts, positioning, and creative directions for new brands.
  • Manage all brand channels to build consumer experience across each channel. (Including online and offline)
  • Use data to make decisions and analyze the next move of the company.
  • Manage budget and allocate spend effectively.
  • Have the ability to use AI tools to develop the works.

Requirement:

  • Bachelor’s degree in Business Management/ Marketing / Communication arts or relevant subjects.
  • Minimum of 4 and more years in marketing experience
  • Experience in F&B company

Salary: 40K-60K THB
Location: Hua Mak, Bang Kapi, Bangkok

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