Mitr | Fashion Brand
Mitr, the quintessential resort wear brand, seamlessly blends passion, fashion, and style. Every piece from Mitr is meticulously crafted to create lasting memories, with a focus that on lightness, comfort, and breathable natural fabrics that effortlessly accompany you on your travels.
Responsible For:
- Develop the Brand’s Marketing calendar and new campaign’s communication plan.
- Manage marketing projects, including corporate identity, ads, PR materials, communication campaigns and promotional content to reach business goals and KPIs with cost efficiency.
- Lead Brands’ digital marketing and paid media activities to create a consumer-focused and consistent brand experience.
- Full responsibility and accountability for the Marketing budget (advertising, KOLs hiring, monthly content, PR props, etc.)
- Oversee and approve marketing materials. (incoordinate with Creative Manager)
- Manage monthly marketing reports and budget reports.
- In consultation with the sale / retail / creative / merchandise team, responsible for supporting the development and execution of strategic marketing communications plans, activities, promotional, new store opening, new pop-up store, POSM
- Ensure all consumer-facing programs/offers are consistent with the omnichannel expectations of consumers.
- Monitor industry trends, competitive review, and consumer insights to identify opportunities for innovation and differentiation. (Evaluate, implement and develop to fit our brand)
- Ensure inventory stock management is efficient for online and e-commerce sales by working closely with merchandisers & key account/sale online team.
- Responsible for the Ads optimization on the online platform (Facebook Ads, IG Ads, TikTok Ads, etc.)
- Manage the brand’s own media channels to build and strengthen brand communities to increase brand awareness and brand buzz.
- Support GWP for Lazada Double Digit / Collaborative with other brands
- Work cross-functionally to ensure timely and successful project delivery.
Qualifications:
- Working Experiences
- Minimum 5–8 years of marketing experience, with at least 3 years in a supervisory or managerial role.
- Proven experience in planning and executing both online and offline marketing strategies.
- Strong background in budget management and campaign ROI measurement.
- Experience working with sales teams, digital teams, and external agencies.
Requirement:
- Bachelor’s or Master’s degree in marketing, Business Administration, or related fields.
- Knowledge of Digital Marketing, Social Media, CRM, and Marketing Analytics.
- Proficiency in marketing tools such as Google Analytics, Meta Business Suite, or BI tools.
- Good command of English (both written and spoken).
- Strong leadership and team management skills.
- Strategic thinker with the ability to analyse market insights.
- Creative mindset with the ability to design and execute innovative campaigns.
- Excellent communication, negotiation, and presentation skills.
- Proactive and able to solve problems effectively under pressure.
Other:
- Working Hours: Monday – Friday, 10:00 – 19:00
- Work Location: Headquarters (HQ)
- Salary: [xx,000] THB / month
- Insurance & Health: Social Security Fund (SSO)
- Employee Benefits
- Employee discount on brand products:
- Up to 3 items per month.
- Eligible after passing the probation period.
- Discount terms and conditions are subject to company policy.
- Additional Benefits
- Annual Bonus (Performance-based)
- Public Holidays and Annual Leave as per labour law requirements.
- Other benefits as announced by the company.
- Annual Bonus (Performance-based)
- As announced by the company
Location: Inthamara, Bangkok
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