Social Diamond | Jewelry Brand
About Social Diamond
Social Diamond is a modern fine jewelry brand created for the modern woman. We believe in intentional design, meaningful storytelling, and building a brand with purpose. We balance beauty with practicality, creating timeless pieces that become part of a woman’s everyday life and milestones. Each piece is crafted to last, and every shopping experience is curated to feel warm, thoughtful, and memorable.
As we expand locally and regionally, including international store launches and brand milestones, we are looking for a Campaign & Growth Manager to help align teams, elevate campaigns, and drive structured marketing growth.
Role Overview
This role sits at the intersection of brand, campaigns, and commercial growth.
You will work closely with the CEO, Sales Manager, Social Media Manager, Design Team, and digital partners to ensure campaigns are strategically aligned, visually strong, and commercially effective.
You will not be responsible for the full company P and L. However, you will own marketing budget allocation and performance accountability. This role directly impacts revenue through structured, measurable marketing execution.
We do not measure success by impressions alone. This role is responsible for understanding what truly drives revenue and scaling what works.
This is a high ownership role for someone who wants to grow into a larger leadership position over time.
Key Responsibilities
- Campaign Strategy & Execution
- Plan and execute key annual campaigns aligned with company growth targets
- Support milestone campaigns such as store launches, collection drops, and brand moments
- Develop clear campaign positioning, messaging, and storytelling frameworks
- Work closely alongside the Social Media Manager to ensure campaign strategy is translated into cohesive and platform appropriate content
- Align campaign messaging across VIP, public, digital, and in store phases
- Maintain strong visual consistency and branding standards across all touchpoints
- Coordinate timelines and ensure all teams are aligned toward campaign objectives
- Marketing Growth & Budget Ownership
- Translate company sales goals into marketing performance targets
- Own and manage marketing budgets with accountability for efficiency and results
- Define targets for bookings, qualified leads, and conversion performance
- Develop structured growth frameworks that can be repeated and improved over time
- Identify opportunities to reactivate old leads and strengthen database performance
- Performance Marketing & Attribution
- Work collaboratively with digital agencies to structure full funnel campaigns
- Develop audience segmentation and creative testing strategies
- Track performance metrics such as cost per booking, conversion rate, and return on ad spend
- Build clear attribution frameworks to track marketing contribution to confirmed sales
- Work closely with the Sales team to ensure accurate tracking of lead sources and outcomes
- Analyze which channels and campaign messages truly drive revenue, and optimize accordingly
- Cross Functional Alignment
- Work closely with the Sales Manager to align marketing initiatives with customer insights and conversion strategies
- Collaborate with the Design Team to understand product stories, hero pieces, and collection priorities
- Act as a bridge between Marketing, Sales, and Design to ensure campaigns support overall company goals
- Facilitate alignment discussions and ensure accountability across teams
- Ensure that all campaign activities connect back to business objectives
- Event & Customer Experience Integration
- Support integration of campaign strategy into physical events and store activations
- Ensure event touchpoints reinforce brand positioning and campaign messaging
- Align offline experiences with digital tracking and post event follow up strategies
What Success Looks Like
You will be successful in this role if you can:
- Translate brand direction into strong, cohesive campaigns
- Maintain high visual and branding standards
- Align Sales, Design, Social Media, and Marketing toward shared goals
- Drive qualified bookings and revenue through structured marketing performance
- Identify what works, improve what does not, and build repeatable growth systems
- Grow in capability as the company scales
Who We Are Looking For
We hire for potential and mindset, not just seniority.
We are open to candidates who may not yet be fully senior but demonstrate strong learning ability, ownership, and alignment with our culture.
This role requires both creative sensitivity and business logic. While it is rare to find someone equally strong in both, we are looking for someone who is:
- Strong in visual judgment, branding, and campaign storytelling
- Able to strategically move campaign messages across different phases
- Logical and commercially aware
- Comfortable working with budgets, metrics, and performance data
- Proactive, accountable, and growth minded
- Able to work collaboratively across teams and bring people together toward shared goals
We value people who think independently, move fast, and want to grow alongside the company. If you are ambitious, adaptable, and ready to take real responsibility, we would love to hear from you.
Requirements
- 3 to 6 years experience in campaign, marketing, or growth related roles
- Proven involvement in revenue driving campaigns
- Strong aesthetic sense aligned with premium brands
- Understanding of performance marketing fundamentals
- Ability to interpret data and make structured decisions
- Strong project management and coordination skills
- Comfortable working in a fast paced, founder led environment
- Willingness and flexibility to travel to Singapore on a recurring basis, approximately monthly during active campaign periods
- Proactive in using AI tools to improve efficiency
- Passion for fine jewelry, fashion, or premium lifestyle brands is a plus
Benefits
- Group Medical Insurance
- Performance Bonus based on campaign and marketing targets
- Staff discounts on Social Diamond jewelry
- Company outings and team activities
Location: Bangkok
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