Un-titled Lab | Strategic Branding Agency
What does a Creative Content Strategist do at Header House?
As a Creative Content Strategist, you are the person who makes content worth watching. You work within the creative frameworks set by the Senior team — planning, briefing, and feeding the team with fresh ideas, trend references, and sharp hooks. This isn’t a data role. It’s a creative thinking role with a strategic backbone. You understand what makes people stop scrolling, why certain formats take off, and how to translate that instinct into content that works for real brands.
Key Responsibilities:
- Creative Ideation & Trend Research
- Monitor content trends, viral formats, and competitor content across TikTok, Instagram, and YouTube on an ongoing basis.
- Present weekly trend and reference reports to the creative team to inspire and inform upcoming campaigns.
- Translate trends into platform-specific content ideas that fit the brand’s voice and direction.
- Content Planning & Management
- Manage content calendars and editorial plans within the strategic framework set by Senior.
- Develop content briefs that give the creative and production team clear direction — concept, hook, format, platform, and tone.
- Collaborate closely with Creative Designers, Video Editors, and Client Service to ensure all content is aligned with the campaign direction.
- Hook & Format Development
- Develop visual and verbal hooks for each piece of content — the opening 3 seconds that make or break performance.
- Propose content formats suited to each platform and audience behaviour, not just repurposing one idea across all channels.
- Work with the Senior to refine and pressure-test content concepts before production begins.
What do we want to see?
- A strong creative instinct — with examples of content you spotted, pitched, or planned that actually got traction.
- Sharp understanding of what makes content stop the scroll: hooks, pacing, format, and platform behaviour.
- Ability to write clear, inspiring content briefs that don’t need a follow-up meeting to explain.
- A team player who communicates proactively and brings energy to creative sessions.
- Organised enough to manage multiple content plans without dropping the ball.
Qualifications — Must Have:
- 2+ years of experience in content creation, content strategy, creative planning, or a related role — agency experience preferred.
- A portfolio or work samples showing content that people actually wanted to watch, share, or engage with.
- Hands-on familiarity with TikTok, Instagram, and YouTube as both a creator/planner and an audience member.
- Bachelor’s degree in Communications, Marketing, Liberal Arts, or a related field.
Nice to Have:
- Experience writing content briefs or working alongside video/design production teams.
- Basic understanding of performance metrics (views, watch time, engagement rate).
- Familiarity with Thai social media culture and audience behaviour.
- Knowledge of content or project management tools (ClickUp, Notion, etc.).
Why join us?
- Be part of building a creative content agency from the ground up — your ideas will have real impact.
- Work alongside strategists, designers, and filmmakers in a collaborative studio environment.
- Gain hands-on experience across diverse brand categories: F&B, beauty, wellness, lifestyle, and more.
- Continuous learning and creative development opportunities.
A few perks & benefits:
- Apple Mac Mini / MacBook Pro
- Flexible hours
- Flexible holidays
- Hybrid working
- Snacks & drinks
How to Apply: Send your CV & Portfolio to: career@un-titledlab.com
Email subject: Application for Creative Content Strategist (MONTH 2026) Name Surname
Note: Only shortlisted candidates will be contacted.
Location: BTS Phra Khanong, Sukhumvit 69, Bangkok
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