Watch.Fun | Luxury Watch Drops
As our Creative Director, you’ll lead the visual identity, storytelling, and creative direction of Watch.fun across all platforms. You will shape how the brand feels, looks, and communicates, while guiding a team of editors, designers, and content creators. You will ensure every piece of content, from reels to campaigns to cinematics, meets the highest standard of luxury, consistency, and brand positioning across the Watch.fun universe.
As our TikTok Content Manager, you’ll be responsible for growing our presence on TikTok through daily short-form content. You’ll plan what we post, test new ideas and formats, track what’s working, and work closely with our editors to turn raw footage into luxury-style videos that get attention, travel on the platform, and bring real users to Watch.fun. Your focus is on reach, virality, and consistent growth while keeping everything aligned with our brand and visual standards.
Key Responsibilities:
- Create, plan, and post daily short-form TikTok videos that match our luxury style.
- Find TikTok trends and adapt them to our brand in a clear and creative way.
- Work with the videographer and editors to plan, brief, and review all TikTok content.
- Test new hooks, pacing, edits, and formats to improve watch time and virality.
- Track key performance metrics such as watch time, retention, saves, shares, and follower growth.
- Review weekly performance and share results and insights with the team.
- Guide video editors on what to improve or change for the following week based on real data.
- Build and maintain a strong TikTok brand style in all videos.
- Experiment with story ideas, emotional triggers, and different pacing styles to achieve virality.
- Maintain a content backlog to ensure we always have videos ready to post.
- Coordinate with Instagram, X, and the marketing team to align bigger campaigns and launches.
Qualifications & Skills:
- 4+ years of experience making or managing TikTok content.
- Proven results growing TikTok accounts through performance-driven strategies.
- Strong understanding of TikTok trends, hooks, pacing, and what makes videos go viral.
- Deep interest in luxury products such as fashion, jewelry, watches, or lifestyle brands.
- Excellent sense of visual style and luxury design.
- Comfortable giving feedback on short-form edits and helping shape the brand look.
- Strong storytelling skills and understanding of how viewers think and react.
- Data-driven mindset with experience analyzing TikTok analytics and performance metrics.
- Able to turn performance data into clear next steps for editors.
- Strong attention to detail in visuals, pacing, and captions.
- Strong English writing and communication skills.
Location: (Rolls2GO) Sukhumvit 31, Bangkok
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