Creative Manager

Stonegoat | Indoor Bouldering / Climbing Gym
Stonegoat: Building a friendly climbing community in Bangkok
Stonegoat Climbing Gym is the place to be, encapsulating fun times, bond, and share a bouldering experience.

Our story
Stonegoat started when two avid climbers met in January 2019. Sontayed Asavahame (Sont), a renowned Thai athlete and a professional routesetter was looking for a partner to open his bouldering gym. He found out that Justin Tharnthong (Justin), a retired software developer with 10+ years of experience and a long-time climber, shared the same dream.

The pair decided to craft a bespoke bouldering gym featuring an open and inclusive feel, with friendly and diverse routes that will delight beginner and expert climbers. Between Sont’s knowledge in route-setting and Justin’s technical skills from his past work, they had a match made in heaven.

The missing piece of the puzzle was a place to construct a gym. After viewing an abandoned warehouse on Soi Sukhumvit 69 in October 2020, the pair fell in love with the location. Though there was a lot of work to be done, the two committed to the place and put in the labor to flip the old structure around and revamp it into a whole new bouldering gym.

A culmination of effort 2 years later, Stonegoat Climbing Gym was born on the first week of July 2021.

Role Summary
The Creative Manager is responsible for leading Stonegoat’s Creative Department as an internal creative studio that supports both commercial and operational departments.

This role combines strategic thinking, creative leadership, and hands-on execution. The position requires the ability to think at a brand and business level with the BoD and MD, while still being deeply involved in day-to-day content creation.

Approximately 30% of the role is hands-on production, ensuring continuity, quality, and speed—even when team members are unavailable or workloads spike.

Key Responsibilities

1. Creative Leadership & Team Management
   • Lead, coach, and develop:
     • Content Creator (Video & Photo)
     • Graphic Designer
     • Copywriter (if required in future)
   • Assign work, set creative direction, and review outputs.
   • Ensure the team delivers consistent quality, tone, and visual identity.
   • Act as a player-coach: capable of stepping in to execute, not just delegate.
   • Build a culture of:
     • Ownership
     • Creative clarity
     • Practical execution over perfection
2. Hands-On Content Production
   • The role is expected to actively produce content, including but not limited to:
     • Video shooting & basic editing
     • Photography
     • Graphic design / Photoshop
     • Copywriting & caption writing
     • Storyboarding & content planning
     • Campaign or launch content creation
   • This is non-optional and is a core expectation of the role.
     Hands-on work is especially critical:
     • During high-priority campaigns
     • When team capacity is limited
     • When fast turnaround is required
     • For high-visibility or sensitive content
3. Cross-Department Creative Support (Core Function)
   • Serve as the primary creative partner for:
     Customer-Facing Departments
     • Routesetting: route previews, setter stories, competitions, BTS
     • Programs / Coaching: program launches, class visuals, coach profiles, coaching materials, etc.
     • Retail: product launches, lookbooks, in-store visuals, catalog, product photography
     • Food & Beverages: menu visuals, promotions, lifestyle content
     • Operations & Events: event branding, schedules, recap content
   • Office & Corporate Teams
     • HR: internal announcements, employer branding, employee handbook, recruitment visuals
     • Accounting & Procurement: presentation templates, visual aids
     • BoD & Management: pitch decks, reports, visual storytelling
     • Company-wide: letterheads, internal documents, brand templates
   • The Creative Department is positioned as a service function, but this role must help stakeholders shape and clarify their requests, not simply execute vague asks.
4. Strategic Brainstorming & Planning
   • Participate in regular brainstorming sessions with:
     • BoD
     • MD
     • Department Heads
   • Contribute creative perspectives to:
     • Campaign ideas
     • Brand storytelling
     • Community-building initiatives
     • Long-term content direction
   • Translate high-level ideas into:
     • Feasible creative plans
     • Clear execution roadmaps
     • Balance ambition with resource reality.
5. Content Planning & Workflow Management
   • Plan and oversee:
     • Campaign-based content
     • Always-on / evergreen content
   • Prioritize requests across departments.
   • Manage timelines, dependencies, and capacity.
   • Coordinate with Project Manager to maintain visibility on:
     • What’s being worked on
     • What’s blocked
     • What requires leadership decisions
6. Brand Stewardship & Quality Control
   • Own and protect Stonegoat’s:
     • Visual identity
     • Tone of voice
     • Storytelling standards
   • Review and approve major creative outputs.
   • Establish templates, formats, and repeatable systems to improve efficiency.
   • Ensure internal and external materials are aligned to brand standards.

Required Skills & Experience

• Must-Have
  • Strong hands-on content creation skills
  • Video / photo / graphic / copy
  • Proven experience leading or mentoring creative staff
  • Strong storytelling and conceptual thinking
  • Ability to communicate clearly with both creatives and non-creatives
  • Comfort working directly with senior leadership
  • High ownership and accountability
  • Bilingual communication (Thai & English)
• Nice-to-Have
  • Background in climbing industry as a climber or a brand
  • Experience setting up internal creative workflows or studios
  • Familiarity with marketing strategy and campaign logic

Personality & Working Style

• Thinks like an owner, not just an employee
• Calm under pressure and shifting priorities
• Direct but respectful communicator
• Balances creativity with operational discipline
• Enjoys building something from an evolving structure

Location: 36/3 Sukhumvit 69, Bangkok

–

🍒 Please keep TEENAGEMANAGER in your heart by adding #TEENAGEMANAGERjobs to your application. Thank you for being a part of our journey.
💌 If this listing is inappropriate You can inform us at social@teenagemanager.com