CADENCE | Creative & Strategic Agency
Cadence is a creative and strategic agency working at the intersection of brand, content, experience, and performance.
We partner with hospitality, lifestyle, and cultural brands at key moments of their journey: openings, repositionings, growth phases, and strategic transitions.
Our role goes far beyond social media or advertising execution. We help brands define their positioning, build meaningful experiences, translate creative direction into tangible touchpoints, and drive measurable business results from awareness to revenue.
Cadence is an early-stage agency, meaning we are actively building our methods, processes, and team. This environment offers strong exposure, ownership, and the opportunity to grow alongside the agency while shaping its future.
Job summary
As Digital Manager at Cadence, you will lead the digital performance strategy across client accounts, ensuring campaigns are optimised for both brand impact and revenue growth.
You will be responsible for managing and scaling paid media (Meta, Google Ads), developing performance-driven strategies, overseeing reporting and optimisation, and guiding a growing digital team.
This is a strategic and hands-on role combining media expertise, analytical thinking, leadership, and creative sensibility. You will work closely with the Strategy, Creative, and Account teams to align performance with brand positioning and client objectives.
Key Responsibilities
- Digital & Performance Strategy
- Define paid media strategies aligned with brand positioning and business goals
- Structure full-funnel campaigns (awareness, consideration, conversion, bookings, ticket sales)
- Develop audience segmentation and targeting strategies
- Align performance objectives with creative direction and content strategy
- Identify growth opportunities across channels (paid social, search, SEO, remarketing, CRM where relevant)
- Campaign Management & Optimisation
- Lead and manage Meta Ads and Google Ads campaigns end-to-end
- Continuously optimise budgets, creatives, audiences, and bidding strategies
- Monitor daily performance and implement fast adjustments
- Ensure strong ROl and revenue contribution for clients
- Manage multiple accounts and campaigns simultaneously
- SEO & Backend Performance
- Oversee SEO strategy and implementation (on-page, content, technical basics)
- Work with clients and partners on backend tracking, pixels, conversion setup, and analytics
- Ensure proper data flow between platforms (Meta, Google, websites, ticketing platforms, booking tools)
- Identify opportunities to improve performance through site structure and tracking improvements
- Reporting, Analysis & Insights
- Own performance reporting frameworks and dashboards
- Translate data into clear insights and actionable recommendations
- Track KPls such as CPA, ROAS, conversions, revenue impact, traffic quality, and engagement
- Present performance results to internal teams and clients in a clear and strategic way
- Team Management & Process Building
- Manage and mentor digital executives / specialists as the team grows
- Set workflows, standards, and optimisation processes
- Ensure consistency and quality across all digital campaigns
- Contribute to building scalable performance systems within Cadence
- Creative & Performance Alignment
- Collaborate closely with Creative Direction and Content teams
- Provide performance-driven creative feedback (formats, hooks, visuals, messaging)
- Tetand tende regin we on ats in ocused content
- Revenue & Business Impact
- Always link digital actions to business performance
- Identify ways to increase bookings, ticket sales, footfall, and revenue
- Proactively suggest new activation ideas to drive growth for clients
Requirements
- Educational and Experience
- Bachelor’s degree in Marketing, Digital Marketing, Business, or related field
- Strong experience managing Meta Ads and Google Ads at scale
- Experience in performance-driven environments (agency or in-house)
- Background in hospitality, lifestyle, e-commerce, or experience-driven brands is a strong plus
- Experience managing or mentoring team members is preferred
- Skills & Competencies
- Advanced knowledge of Meta Ads Manager and Google Ads
- Strong understanding of performance funnels and conversion optimisation
- Solid SEO knowledge and backend performance fundamentals
- Highly analytical with strong data interpretation skills
- Strategic mindset with business and revenue focus
- Strong organisational and project management skills
- Ability to manage multiple clients and campaigns efficiently
- Creative sensitivity and understanding of how visuals and content impact performance
- Comfortable working in fast-paced, evolving environments
Additional Notes
- Hybrid model: 3 days per week at the office, 2 days remote
- Working hours: 9:00-9:30 AM to 6:00-6:30 PM
- Occasional flexibility required (shoots, events, deadlines)
- Early-stage environment with room for initiative and growth
Salary range: THB 40,000β60,000 (up to 65,000 depending on experience)
Location: Sukhumvit 31, Bangkok
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