Yolé Thailand | Frozen Yogurt & Ice Cream
Role Description:
We are looking for a Junior Marketing Associate to support the day-to-day execution of MAGICAL CRAFTSMAN CO., LTD. (Yolé Master franchise) marketing campaigns, with a focus on delivery promotions, CRM, marketing data, branch coordination, and media management.
This role will work closely with the Operations,Graphic Design team, and other departments as well as individual branches and delivery platforms with internal and external coordination, to ensure campaigns and promotions are implemented accurately and effectively across all locations.
Key Responsibilities:
- Delivery Promotion Management
- Coordinate and execute promotional campaigns across food delivery platforms.
- Coordinate with delivery platforms regarding campaign mechanics, promotional periods, vouchers, and campaign requirements.
- Ensure delivery promotions are correctly implemented across relevant branches.
- Monitor delivery promotion performance, including sales, transactions, orders, and promotional usage.
- Coordinate with Operations and branches to resolve issues related to delivery campaigns.
- Maintain accurate records of delivery campaigns and promotional activities.
- CRM & Customer Campaigns
- Support the execution of CRM and membership campaigns.
- Assist with campaign setup, customer targeting, segmentation, and promotional mechanics.
- Coordinate with the Graphic Design team on CRM communication materials.
- Ensure CRM campaigns are implemented correctly and according to the campaign timeline.
- Support the tracking and reporting of CRM campaign performance.
- Marketing Data & Reporting
- Collect, organize, and maintain marketing campaign data from different channels.
- Prepare regular reports on delivery, CRM, branch promotions, and campaign performance.
- Monitor key campaign KPIs and identify notable changes or trends.
- Support the Marketing team with data analysis and campaign performance tracking.
- Maintain accurate campaign tracking files and databases.
- Branch & Operations Coordination
- Coordinate marketing campaign implementation with Operations and individual branches and external stakeholders of each branch.
- Communicate campaign mechanics, promotional details, timelines, and execution guidelines to branches.
- Follow up with branches to ensure campaigns are implemented correctly.
- Coordinate branch-specific promotions and support local marketing initiatives.
- Collect feedback from branches and communicate relevant issues to the Marketing and Operations teams.
- Branch Promotion Management
- Planned and Executed branch-specific promotions and local campaigns.
- Coordinate promotional requirements with individual branches.
- Work with Operations and relevant teams to ensure promotions are operationally feasible.
- Track branch promotion performance and support campaign reporting.
- Media Management
- Support the coordination and execution of offline and in-store media.
- Coordinate with branches, shopping malls, vendors, and internal teams regarding media placements.
- Support the production, distribution, and installation of marketing materials.
- Ensure media materials are displayed correctly and within the agreed timeline.
- Maintain records of media placements and campaign execution.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related fields.
- 1–2 years of experience in marketing, CRM, operations coordination, or a related field Fresh graduates are welcome to apply.
- Strong Excel / Google Sheets skills.
- Strong attention to detail and numerical accuracy.
- Good communication and coordination skills in Thai and English.
- Organized, proactive, and able to manage multiple tasks.
- Comfortable working with data and cross-functional teams.
- Willingness to work closely with branches and operational teams.
Additional Skills (Nice to Have):
- Experience in the food, beverage, dessert, retail, or lifestyle industry.
- Experience working with food delivery platforms.
- Experience with CRM or membership platforms.
- Experience coordinating with branches or retail stores.
- Basic knowledge of marketing analytics and campaign reporting.
Apply: Send resume to Matt.tang@yolethailand.com
Location: Sathorn, Bangkok
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