Yolé Thailand | Frozen Yogurt & Ice Cream
Role Description:
We are looking for a Partnership Marketing Associate to develop and execute MAGICAL CRAFTSMAN CO., LTD. (Yolé Master franchise) external marketing initiatives through brand collaborations, KOL partnerships, events, B2B partnerships, and external media opportunities.
This role will work closely with external brands, corporate partners, KOLs, agencies, media, event organizers, and internal teams to develop partnerships that strengthen MAGICAL CRAFTSMAN CO., LTD. (Yolé Master franchise) brand presence and create new business and marketing opportunities.
Key Responsibilities:
- Partnership & Brand Collaboration
- Identify and coordinate partnership and collaboration opportunities with relevant brands and organizations.
- Support the development and execution of brand collaboration campaigns.
- Coordinate different collaboration models, including product collaborations, co-marketing campaigns, vouchers, customer benefits, and special projects.
- Manage campaign timelines, deliverables, communication, and execution between MAGICAL CRAFTSMAN CO., LTD. (Yolé Master franchise) and external partners.
- Build and maintain strong relationships with external partners.
- Research and identify potential partners aligned with MAGICAL CRAFTSMAN CO., LTD. (Yolé Master franchise) brand and target customers.
- KOL & Influencer Management
- Build and maintain relationships with KOLs, influencers, creators, and relevant personalities.
- Coordinate KOL campaigns from outreach and negotiation through briefing, execution, and performance tracking.Manage KOL deliverables, timelines, campaign requirements, and communications.
- Coordinate KOL visits, product seeding, events, and collaboration activities.
- Monitor KOL campaign performance and prepare campaign recaps.
- Event Coordination
- Plan and coordinate brand events, activations, pop-ups, and partnership events.
- Coordinate with internal teams, external partners, event organizers, vendors, and venues.
- Manage event timelines, requirements, budgets, logistics, and deliverables.
- Ensure events are executed according to the agreed objectives and brand standards.
- Support post-event reporting and performance evaluation.
- B2B Coordination
- Support the development and management of B2B partnerships and corporate campaigns.
- Communicate with corporate partners regarding campaign mechanics, requirements, and timelines.
- Coordinate internally with Operations and branches to ensure B2B campaigns can be executed smoothly.
- Maintain relationships with existing B2B partners and identify potential new opportunities.
- Media Management
- Coordinate with media partners, shopping malls, agencies, and external vendors.
- Support media opportunities related to partnership campaigns, events, and brand activations.
- Coordinate offline media placements, including posters, standees, event materials, and promotional assets.
- Work with the Graphic Design team to ensure assets meet campaign and brand requirements.Track media timelines, placements, and execution quality.
Qualifications:
- Bachelor’s degree in Marketing, Business, Public Relations, Communications, or related fields.0–2 years of experience in partnerships, marketing, PR, events, KOL management, or related fields.
- Strong communication and negotiation skills in Thai and English.
- Strong project management and coordination skills.
- Confident in communicating with external partners and stakeholders.
- Creative, proactive, and able to identify new partnership opportunities.
- Strong attention to detail and ability to manage multiple projects simultaneously.
Additional Skills (Nice to Have):
- Experience in the food, beverage, dessert, retail, lifestyle, or FMCG industry.
- Experience managing KOLs / influencers.
- Experience in brand collaborations or partnership marketing.
- Experience coordinating events or pop-ups.
- Experience working with B2B or corporate clients.
- Existing network with brands, KOLs, media, or corporate partners.
- Experience working with graphic designers or creative teams.
Apply: Send resume to Matt.tang@yolethailand.com
Location: Sathorn, Bangkok
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