Co-Lab Lead

Woody World | Entertainment & Media Production

Key Responsibilities:

• Act as the overall accountable lead for Co-Lab clients and projects. Lead client discovery to understand the business problem, target audience, market context, communication challenge and desired business outcome.
• Translate the brief into strategic insight, key message and an integrated solution that may combine content, talent, experts, audience growth, community, events/experiences, media and external partners.
• Lead proposal development, scope, pricing logic and commercial negotiation together with relevant Sales / Commercial resources.
• Own Co-Lab revenue, gross profit, pipeline quality and overall project economics.
• Appoint and brief the Co-Lab Project Manager once a project is approved, clearly defining scope, deliverables, budget, timeline and success measures.
• Remain the senior client lead and decision owner throughout delivery; resolve strategic, commercial and scope issues escalated by the Project Manager.
• Coordinate functional leaders such as Executive Producer, Head of Audience Growth & Community and Experience Manager when their expertise is required.
• Review project results with the client and identify renewal, expansion and long-term partnership opportunities.
• Build repeatable Co-Lab solution frameworks, case studies and commercial propositions that strengthen MOL’s B2B business.

Qualifications:

• Bachelor’s degree or higher in Business, Marketing, Communication, Media, Strategy or related field.
• Typically 7+ years in strategy, integrated marketing, branded solutions, consulting, media, agency, partnerships or client solutions; equivalent demonstrated capability may be considered.
• Proven ability to diagnose business problems and design integrated solutions rather than simply execute briefs.
• Strong strategic thinking, storytelling, proposal development and senior-client presentation skills.
• Commercial understanding of pricing, project P&L, gross margin, scope management and negotiation.
• Able to orchestrate multiple disciplines including content, community, audience, events/experiences, talent and external partners.
• Strong leadership and decision-making skills in a matrix / cross-functional environment.
• Professional Thai and English communication

Apply: joinus@woodytalk.com
Location: Sukhumvit 69, Bangkok

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