The SRT & SIRINTRA | Fashion Brand
Sirintra Anekput was born on 1st of October 1981. As designing has always been her first love, Sirintra was fervently studying towards becoming one of the most popular designers.
In 2007, after earning a Bachelor’s Degree in Clothing & Apparel at Kasetsart University, she went to Milan to pursue her master degree. It took one more year before the master degree to obtain the certificate in Fashion Design at Istituto Marangoni. Then she continued her master’s degree majoring in Fashion & Luxury Brand Management at Istituto Marangoni.
After leaving Milan, she put her creative energy toward designing her own fashion business. Sirintra accelerated her knowledge and interest in fashion design to another level by launching her own brand of clothing line in 2012 and opening her own shop in Bangkok, Thailand soon after.
The designs of Sirintra were distinctive for the patterning techniques and complicated detail in fabrics and lays. The collections are always inspired by beautiful fabrics – textures, colors, patterns, layers. The designs are known for their details, perfection, and elegance. Sirintra’s style is all about feminine, glamorous, and lively. In every collection, the designs will represent the idea of meticulousness, optimism, and relationships which always express through the love of volumes, details, and layers.
Sirintra brand has continued working and creating new designs so that everyone can be confident to get dressed and listen to your inner muse. “We encourage everyone to express themselves and dare to be seductive. Wear something that says.. ‘Here I am!’- ‘Dare to Lure.’
Job Overview:
- Monthly and Campaign Marketing Planning
- Analyze sales performance and sales channels
- Propose strategies to enhance sales and launch new collections
- Develop a marketing calendar
- Content Marketing and Campaign Management
- Collaborate on campaign themes (Flash Sales, Collection Launches, Seasonal Promotions)
- Coordinate with graphic designers, photographers, and creators
- Plan content formats across various platforms: LINE, IG, Facebook, TikTok
- Ad Budget Management
- Plan and execute basic ads through Facebook Ads Manager and coordinate with external agencies
- Analyze ad performance for future optimization
- CRM / Loyalty Campaign Management
- Design point collection systems, birthday gifts, and welcome offers
- Develop strategies for customer retention and re-targeting initiatives
- Event Coordination: Fashion Shows / Popups
- Ensure event readiness and promotional content
- Collaborate effectively with sales, PR, and production teams
Qualifications:
- Female, with 1–3 years of experience in marketing (fashion / lifestyle / e-commerce)
- Proficient in social media: IG, TikTok, LINE OA
- Familiar with basic tools: Facebook Ads Manager, Google Drive, Canva, LINE Broadcast
- Strong skills in communication, coordination, and strategic thinking
- Understanding of CRM is a plus
Working Hours: Monday – Friday, 10:00 AM – 7:00 PM
Contact: LINE. @sirintrabrand | Tel. 085-142-4692
Location: Rangnam, Bangkok (walking distance from Victory Monument BTS Station)
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