Babycakes | Dessert Shop
Role Overview
Lead Babycakes’ end-to-end marketing execution by driving high-impact campaigns, maintaining brand excellence, and guiding the team toward measurable business growth.
This role balances strategy, creative direction, performance insight, and people leadership in a fast-moving consumer brand environment.
Key Responsibilities
- Campaign Planning & Management
- Plan and lead end-to-end marketing campaigns (product launches, seasonal moments, brand initiatives).
- Develop and manage the marketing calendar and cross-channel communication plans.
- Ensure all campaigns have clear business objectives and contribute to sales growth.
- Manage KOL collaborations, paid media (Meta, TikTok, etc.), and partner activations within budget.
- Coordinate with internal teams and external partners/agencies to ensure timely, high-quality execution.
- Track, evaluate, and optimize campaign performance with clear improvement recommendations.
- Brand Strategy & Creative Direction
- Maintain Babycakes’ brand identity, tone of voice, and visual consistency across all touchpoints.
- Oversee content quality and creative execution across IG, TikTok, and digital platforms.
- Guide visual and storytelling direction for both daily content and major launches.
- Develop clear creative briefs for campaigns and product launches.
- Collaborate with Product/R&D to ensure launches align with brand concept and storytelling.
- Review key creative materials and provide structured, actionable feedback.
- Digital Performance & Future Growth
- Monitor performance across social media, paid media, and early-stage digital channels.
- Track key metrics: reach, engagement, conversion, retention, ROI.
- Analyze performance data to identify opportunities for efficiency and revenue growth.
- Drive data-based testing, targeting, and budget optimization.
- Support the development of future marketing growth initiatives as the team and tools evolve.
- Team Leadership & Cross-Functional Collaboration
- Provide day-to-day guidance, coaching, and feedback to the marketing team.
- Set clear priorities, expectations, and timelines.
- Review marketing plans, calendars, and key creative work before release.
- Work cross-functionally with Product, Operations, Sales, and external partners to ensure alignment and consistent execution.
Job Specifications
- Education:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Master’s degree or relevant certifications (Digital Marketing, Brand Strategy, Analytics) are a plus.
- Experience:
- 5–7 years of experience in marketing, with focus on campaigns, brand, or digital marketing.
- Proven experience executing multi-channel campaigns with measurable results.
- Strong background in social media, paid media, and performance analysis.
- Experience managing creative processes and providing clear creative direction.
- Prior exposure to consumer brands, F&B, or lifestyle sectors preferred.
- Experience working cross-functionally and with agencies/partners.
- Experience leading or mentoring team members.
- Functional Competencies:
- Strong campaign planning, execution, and optimization skills.
- Clear understanding of brand identity, visual communication, and creative quality.
- Proficiency in digital and performance marketing with data interpretation ability.
- Excellent communication skills for briefing, reviewing, and aligning teams.
- Ability to lead cross-functional collaboration through clarity of goals and priorities.
- Strong leadership, coaching, and people-development mindset.
- Analytical, structured problem-solver with practical decision-making ability.
- Highly organized, detail-oriented, and strong in prioritization.
- Acts with professionalism and represents Babycakes as a brand ambassador.
Location: Sukhumvit 101/2, Bangkok
–
🍒 Please keep TEENAGEMANAGER in your heart by adding #TEENAGEMANAGERjobs to your application. Thank you for being a part of our journey.
💌 If this listing is inappropriate You can inform us at social@teenagemanager.com
