Belle Tokyo | Beauty Boutique
About Belle Tokyo
Originating from Japan, Belle Tokyo combines natural beauty with advanced technology. Our hair removal programs and beauty treatments are designed to deliver safe, pain-free, and relaxing results. With six branches across Thailand, we continue to bring Japanese-standard beauty care to our clients β helping them feel confident, refreshed, and naturally beautiful.
Responsibilities:
- Strategy and Planning
- Develop and execute an annual marketing plan
- Conduct ongoing market research to identify industry trends, competitive landscapes, and target audience segments
- Manage and monitor the marketing budget
- Digital and Online Presence
- Oversee all digital marketing channels
- Work closely with media manager to develop the content strategy
- Implement SEO/SEM strategies to improve organic search rankings and manage paid advertising campaigns
- Campaign Development and Execution
- Design and execute targeted marketing campaigns for specific services, products, and seasonal promotions
- Coordinate PR activities
- Sales Collaboration and Customer Relationship Management
- Work closely with the Sales and Revenue teams to align marketing efforts with sales objectives and pricing strategies
- Manage and segment CRM to execute personalized direct marketing campaigns
- Develop and maintain strategic partnerships with local businesses, corporate partners, and tourism boards
- Reporting and Analysis
- Track, analyze, and report on the performance of all marketing initiatives using key metrics
Qualifications
- Bachelor’s Degree in Marketing, Communications, Hospitality Management, or a related field
- At least 2 – 4 years of proven experience in a dedicated marketing role, preferably within the hospitality, spa, wellness, or luxury service industries
Skills and Competencies
- Proficiency in digital marketing tools
- Expert knowledge of social media platforms
- Experience with all Marketing platforms and CRM systems
- Strong capability to interpret data, identify trends, and make data-driven decisions
- Excellent written and verbal communication skills
- Proven ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.
- Deep understanding of the luxury, wellness, or hospitality market and customer expectations for a high-end service
Salary: Negotiable
Location: 120, 122 Charoen Nakhon 10 Alley, Khlong Ton Sai, Khlong San, Bangkok
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