Marketing Manager

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Jovina | Cosmetics / Beauty

Responsibilities:

  • Define and manage the overall brand image and positioning across all product categories.
  • Plan and execute comprehensive marketing strategies across both online and offline channels.
  • Develop and launch special campaigns to strengthen brand awareness and drive sales.
  • Establish strategic marketing plans and sales targets aligned with company objectives.
  • Manage and allocate the overall marketing budget, including influencer partnerships, advertising campaigns, production shoots, and other promotional activities.
  • Conduct market trend analysis and evaluate the current landscape of cosmetics, skincare, and dietary supplements.
  • Analyze competitors to identify opportunities and enhance the brand’s competitive edge.
  • Assess and monitor the performance of marketing campaigns, brand initiatives, and team outcomes to improve efficiency and effectiveness.
  • Define KPIs for the marketing team and conduct performance evaluations.
  • Perform other related duties as assigned by management.

Qualifications:

  • Bachelor’s degree or higher in Marketing, Business Administration, or related field.
  • Minimum of 5 years of experience in marketing, with at least 3 years in a managerial or supervisory role.
  • Strong background in cosmetics, skincare, dietary supplements, or FMCG industry is highly preferred.
  • Proven ability to plan and manage multi-channel marketing campaigns (online & offline).
  • Solid knowledge of influencer marketing, digital advertising, and brand management.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Excellent leadership, communication, and team management skills.
  • Ability to work under pressure and manage multiple projects simultaneously.
  • Good command of English (both written and spoken)
  • Ability to manage multiple projects in a fast-paced environment, self-driven with can do attitude.

Salary: 60k-100k THB
Location: Lat Phrao 122 / Soi Ramkhamhaeng 65, Bangkok

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