LE HORM | Fragrance Brand
Role Overview:
This role owns marketing campaigns and growth initiatives for LE HORM, from concept through delivery. It directs the Content Creator, Graphic Designer, and Retail & E-Commerce Associate, and coordinates with external specialists, including LE HORM’s paid media partner, to keep every channel aligned.
The role is structured as three Core areas: Campaign Strategy & Execution, PR, Partnerships & Events, and CRM &
Retention, plus a set of Supporting responsibilities
Core Responsibilities:
- Campaign Strategy & Execution:
- Campaign ownership: plan and lead marketing campaigns for LE HORM, from concept through execution, aligned with brand positioning and sales priorities.
- Own the marketing calendar across product launches, promotions, and seasonal campaigns.
- Team direction: manage and direct the Content Creator and Graphic Designer, setting priorities and reviewing creative output against campaign plans.
- Cross-functional direction: direct the Retail & E-Commerce Associate to ensure in-store promotions, NPD
- launches, and e-commerce campaigns align with the marketing calendar and brand messaging.
- PR, Partnerships & Events
- Identify and manage PR opportunities and brand partnerships beyond existing retail trade accounts.
- Build relationships with media, collaborators, and aligned brands to grow LE HORM’s visibility.
- Plan and execute brand activations, pop-ups, and events.
- CRM & Retention
- Own email, loyalty, and repeat-purchase initiatives to grow customer retention.
- Build and maintain customer segmentation and retention campaigns.
Supporting Responsibilities:
- Coordinate with LE HORM’s external paid media and performance marketing partner to align campaign timing and messaging.
- Track and report on campaign and channel performance to inform future marketing decisions.
Qualifications:
- 3β5 years of experience in marketing, brand marketing, or growth marketing, ideally within beauty, FMCG, or lifestyle brands.
- Team leadership: experience directing a small team across different functions, such as creative execution (designers, content creators) and commercial or channel roles.
- Strong campaign planning and project management skills, able to take a campaign from concept to delivery on time.
- Relationship management skills for PR, partnerships, and event coordination.
- Familiarity with CRM and email marketing platforms and basic retention metrics.
- Comfortable coordinating with external specialists, such as a paid media partner, to align on campaign execution.
- Thai native or fluent, with working proficiency in English.
Nice to have:
- Experience running brand activations or pop-up events.
- Marketing experience specific to the beauty or fragrance category.
Apply: careers@scent.co.th
Location: Suksawat 70, Phra Pradaeng, Samut Prakan
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