SoftSpot | Irresistible Acai Soft Serve
Key Responsibilities:
- Develop and manage a yearly marketing calendar of key campaigns and brand occasions.
- Work closely with the Creative Director to plan, produce, and launch seasonal and special campaigns that align with the brand’s identity.
- Translate creative direction and tone for each special menu into actionable campaign briefs and execution plans.
- Plan and organize campaign timelines, rollout schedules, and deliverables from start to finish.
- Lead the hands-on execution of campaigns — from coordinating photoshoots and approving design drafts to managing social media rollouts and in-store activations.
- Identify and plan sub-campaigns, content drops, and promotional pushes to maintain consistent brand visibility and engagement throughout the year.
- Collaborate directly with R&D, Creative Director, and Content Creator to bring campaign ideas to life across all marketing channels.
- Monitor live campaign performance, track key metrics, and gather insights to optimize future activities.
- Adjust campaign messaging, assets, and schedules in real time based on performance data and audience response.
- Oversee the day-to-day implementation of the content marketing strategy to ensure all communications reflect Soft Spot’s brand voice and values.
- Manage and guide the Content Creator to ensure timely and high-quality content delivery across social media, in-store visuals, and digital touchpoints.
Qualifications:
- Bachelor’s in Marketing, Communication, Media, Design, or any related fields
- 3+ years of experience in marketing preferably in F&B, Fashion, Lifestyle sector
- Passionate in F&B industry
- Strong background in campaign planning, brand management, and digital marketing
- Creative and open-minded with a keen understanding of consumer trends
- Strong sense of taste, culinary trends, and consumer food preferences: able to guide R&D team to the menu innovation including flavor, texture, and concept
- Excellent understanding of branding, storytelling, and visual communications
- Comfortable working both independently and collaboratively
- Quality-driven, responsible, and attentive to detail
Location: Thonglor 4, Bangkok
–
🍒 Please keep TEENAGEMANAGER in your heart by adding #TEENAGEMANAGERjobs to your application. Thank you for being a part of our journey.
💌 If this listing is inappropriate You can inform us at social@teenagemanager.com
