MEDIWELLE | Wellness & Aesthetics Clinic
Role Description
We’re looking for a strategic and data-driven Senior Campaign & Performance Marketer who thrives at the intersection of digital campaigns and real-world results. This role goes beyond managing ads—you will also drive on-site promotional strategy, support sales enablement for our wellness consultants, and help optimize both online and offline bookings. You’ll work cross-functionally to design campaigns, promotions, and performance strategies that directly grow company revenue.
Key Responsibilities
- Campaign Planning & Execution
- Develop and execute integrated marketing campaigns across online and offline channels
- Align campaigns with service launches, promotional themes, and customer insights
- Coordinate with content, design, and operations teams to ensure seamless implementation
- Digital Advertising & Paid Media
- Manage Meta Ads, Google Ads, and other digital campaigns with clear performance goals
- Optimize ad sets through audience targeting, creative testing, and budget scaling
- Monitor ROAS, CPL, and conversion rates to drive lead efficiency
- Promotions Strategy (Online & On-Site)
- Plan and execute on-site promotions that drive walk-ins, re-bookings, and package purchases
- Collaborate with clinic and consultant teams to roll out seasonal or service-based offers
- Ensure promotional materials (offline and online) are well-aligned and conversion-focused
- Sales Enablement & Wellness Consultant Support
- Work with wellness consultants to provide sales talking points, offer scripts, and selling tools
- Analyze service booking trends to develop upselling strategies for target services
- Provide monthly training insights or tools to improve consultation conversion rates
- Track and evaluate offline booking performance and walk-in conversions
- Platform Partnerships & Performance Listings
- Manage Mediwelle’s presence on wellness booking platforms such as ClassPass, Megatix and others
- Coordinate platform promotions, featured placements, and limited-time offers to drive bookings
- Track platform performance metrics (click-throughs, redemptions, reviews) and suggest optimizations
- Ensure all listings, service descriptions, and pricing are accurate and aligned with ongoing campaigns
- Collaborate with account managers from platforms to secure visibility and conversion-focused opportunities
- Performance Analysis & Optimization
- Consolidate data from online platforms and in-clinic CRM to evaluate full-funnel performance
- Generate insights on customer behaviors, booking triggers, and promotion impact
- Use findings to refine campaign targeting, content, and future promotional strategies
- Market Trends & Campaign Innovation
- Keep updated with aesthetic/wellness industry benchmarks, competitor promotions, and digital media trends
- Recommend new marketing channels or offline touch points to reach high-value customers
Qualifications
- 2+ years of experience in performance marketing, campaign management, or integrated marketing
- Experience managing both online campaigns and offline/retail promotions
- Strong understanding of conversion funnels, digital platforms, and customer behavior
- Data-literate: confident in analyzing metrics from Meta, Google, and in-house systems
- Excellent collaboration skills: can work across creative, clinical, and sales teams
- Strong project management and communication abilities
- Experience in wellness, aesthetics, or retail service environments is a major plus
- Fluent in Thai and English
Location: Chidlom, Bangkok
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