vive| Jewelry Brand
vive is a Bangkok jewelry brand — Vive is a fast-growing Thai jewelry brand celebrating life’s everyday milestones.
About the Role:
We’re looking for a Senior Marketing Executive to help share our story, connect with our growing community, and shape our next chapter as we work towards international expansion.
Key Responsibilities:
- Campaign:
- Break brand direction into campaigns, briefs and plans the team can run
- Plan monthly and per-collection campaigns and launches
- Own the campaign calendar against launches and platform dates (Double Day, Pay Day)
- Content & Social:
- Set content direction, pillars and hooks for TikTok, Instagram and LINE OA
- Brief the content, graphic and LIVE MC teams, holding the brand’s mood and tone
- Read content performance and decide what to continue, adjust or stop
- Influencer & Affiliate:
- Select influencers, creators and affiliates who fit the brand
- Run seeding, gifting, barter and paid collabs from brief to delivery
- Measure each partner’s performance and value
- E-commerce:
- Build promotion and campaign mechanics for TikTok Shop and Shopee
- Decide which collections to push, with the E-commerce and Live teams
- Marketing has to connect to traffic and GMV, not just views
- Performance
- Track reach, engagement, traffic, conversion, campaign sales and influencer ROI
- Report what worked, why, and what changes next round
Qualifications:
- 2–4 years in marketing, brand marketing or digital marketing
- Can turn a brand direction into a campaign and a brief the team executes
- Strong on TikTok and IG; comfortable with TikTok Shop, Shopee and live commerce
- Influencer or affiliate experience, and reads marketing data
- Interested in fashion, jewelry and lifestyle; working English
Salary: 30,000–40,000 THB / per month
Apply: send CV + portfolio to vivebkkhr@gmail.com
Location: Ratchathewi, Bangkok
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