Welcare | Medical & Health
Role Summary
Own short-form growth on TikTok and Facebook Reels. Build a UGC engine and an Employee Creator Program to make our teammates recognizable—so when they go live on e-commerce platforms, audiences already know them. Success is measured only by views and shares.
What You’ll Do
- Lead TikTok/Reels strategy and fast publishing cadence aimed at reach and shareability.
- Create/edit short videos or brief/manage UGC creators; secure usage rights and repurpose best clips.
- Stand up an Employee Creator Program: pick internal faces, coach them, co-manage content, and hype before live events.
- Optimize hooks, captions, hashtags, audio, timing; A/B test lengths and thumbnails; clip live streams into viral shorts.
- Report weekly on views/shares; scale formats that reliably perform.
KPIs (Only)
- Total Views (brand + UGC + employee creators)
- Total Shares (same breakdown)
Budget & Compensation
- Performance-based budget that scales with KPI attainment (tiered unlocks by views/shares).
- Compensation: Base + KPI-tied bonus.
What You Bring (experience, not years)
- A portfolio with proven viral or high-reach TikTok/Reels work (please include links + view/share stats).
- Hands-on editing ability (CapCut/Premiere or in-app) and rapid trend-to-concept execution.
- Experience coaching on-camera talent or running UGC programs.
- Fluency in TikTok Analytics & Meta Insights; comfort with usage rights, disclosures, and brand safety.
Nice to Have: Live-commerce experience (TikTok Shop, Shopee Live, LazLive, FB Live)
Location: Bangkok
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