TWOTWICE | Fashion Brand
Role Purpose
Own and execute promotions and GWP (Gift with Purchase) across online and offline channels, using data and strong quantitative skills to drive sales while controlling cost, margin impact, and operational risk. This role is for someone who can operate independently with minimal training.
Key Responsibilities
- Go-to-Market (GTM) Planning
- Partner with Marketing Manager to translate brand strategy, product USP, and consumer insights into trade marketing plans.
- Align on product launch timelines, messaging pillars, and campaign objectives.
- Develop GTM toolkits for sales team
- Trade Spending & GP Optimization
- Develop promotion and discounting strategies with Marketing Manager that balance volume growth and GP margins.
- Monitor impact of trade marketing activities (bundles, vouchers, price-offs, affiliate commissions) on GP.
- Align with Marketing Manager on price tiers and product strategy to maximize profitability.
- E-com Channel Strategy & Activation
- Customize brand campaigns for different trade channels.
- Define channel-specific mechanics (bundles, pricing promotions, shelf/display guidelines, e-commerce media placements).
- Monitor competitor trade activities and provide feedback to Marketing Manager for strategic adjustments.
- Cross-Functional Collaboration
- Collaborate with E-commerce, Retail Operations, Merchandising/Planning, Warehouse/Logistics, to ensure ensure smooth execution.
- Troubleshoot during live campaigns and communicate changes clearly and quickly.
- Provide regular feedback loops to Marketing Manager on retailer requirements, consumer behaviors, and execution gaps.
- E-commerce Channel Strategy
- Develop and execute trade marketing plans tailored to key Thai e-commerce platforms (Lazada, Shopee, TikTok Shop).
- Coordinate with online retail partners on joint marketing campaigns, promotions, and special events (e.g., 11.11, 12.12).
- Conduct regular competitor and market trend analysis relevant to the Thai market.
- Strategic Planning
- Work with Marekting Manager to define hero SKUs (high-margin priority products) to be pushed in trade campaigns.
- Develop a deep understanding of each e-commerce channel to define effective product and campaign strategies.
- Provide input on product innovation pipeline by highlighting GP performance of current assortments.
- Ensure cross-functional alignment with related teams to secure GP growth as a shared KPI.
- Performance Monitoring & Reporting
- Track key performance indicators (KPI) e.g. product performance.
- Strengthen and secure company market share in online channel.
- Prepare regular campaign performance reports with insights and actionable recommendations
Qualifications
- Bachelor’s degree in Business, Marketing, or related field.
- 1–3 years experience in Trade Marketing / Campaign Management / E-commerce Operations / Retail Marketing / Sales Analytics with hands-on promotion execution.
- Proven ability to work with minimal supervision and deliver accurately under tight timelines.
- Demonstrating strong analytical skills, maintaining exceptional organization, and possessing a proactive, quick-learning digital mindset.
Required Skills
- Strong quantitative and analytical capability
- Advanced Excel / Google Sheets.
- Detail-oriented with high ownership.
- Clear communication and strong coordination skills.
Location: Nakniwat 20, Bangkok
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