Marketing Communication & Brand Growth

ÉTOILE BNK | Clothing Brand

We are looking for a Head of Marketing Communication & Brand Growth to lead our brand communication strategy, strengthen brand awareness, build meaningful customer relationships, and support the long-term growth of ÉTOILE BNK.

This role is not simply about managing content or social media. We are looking for a strategic marketing leader who can translate brand stories into brand awareness, brand love, and business growth.

Key Responsibilities:

• Brand Strategy & Positioning
  • Develop short-term and long-term brand communication strategies.
  • Manage Brand Positioning and Brand Voice across all communication channels.
  • Develop the brand narrative, brand storytelling, and overall communication direction.
  • Work closely with the CEO to define the long-term growth direction of the brand.
  • Analyze the market, competitors, and opportunities to support brand growth.
• Marketing Communication
  • Plan monthly, quarterly, and yearly marketing campaigns.
  • Design the communication funnel from Awareness → Consideration → Purchase → Loyalty.
  • Manage the marketing calendar across both online and offline channels.
  • Define key messages, campaign concepts, and communication direction for each collection and campaign.
  • Ensure all communication plans are aligned with the brand direction and business objectives.
• Content & Social Media Strategy
  • Define the brand’s content direction and content pillars.
  • Plan and manage the content calendar for Instagram, TikTok, Facebook, LINE OA, Website, Marketplace, and other relevant channels.
  • Oversee the quality of content, including captions, visual direction, videos, lookbooks, short-form videos, and campaign assets.
  • Work closely with the Creative, Graphic, Production, and Ecommerce teams to develop content that creates business impact.
  • Ensure all content is consistent with the brand’s CI, image, and aesthetic standards.
• PR & Influencer Marketing
  • Develop KOL, influencer, and celebrity marketing strategies that match the brand image.
  • Manage budgets and measure the return of influencer campaigns.
  • Build and maintain relationships with media, PR contacts, KOLs, partners, and key people in the industry.
  • Plan PR campaigns for new products, new collections, and brand activities.
  • Manage brand communication through earned media and influencer content.
• Collection Launch & Campaign Management
  • Plan new collection launches from concept to execution.
  • Define key messages, storytelling, and launch strategies for each campaign.
  • Manage campaign launches such as new collections, seasonal campaigns, collaborations, and brand activations.
  • Coordinate with Product, Sales, Ecommerce, Creative, and Operations teams to ensure successful campaign execution.
  • Track campaign results and use insights to improve future campaigns.
• Community & Brand Experience
  • Develop the brand community to build brand love and customer loyalty.
  • Manage VIP events, private events, brand experiences, pop-up stores, and offline activations.
  • Plan activities that increase long-term engagement with customers.
  • Build brand advocacy, customer referral, and strong relationships with key customer groups.
  • Oversee the overall customer experience across both online and offline touchpoints.
• Offline Communication & Brand Experience
  • Manage offline communication materials such as POP, signage, display concepts, and sales support materials.
  • Coordinate visual merchandising to align with campaigns and brand image.
  • Support sales promotion activities, including promotions, activations, events, and pop-up stores.
  • Ensure brand consistency across all offline touchpoints.
• Customer Insight & Growth
  • Analyze customer insights, consumer behavior, and the customer journey.
  • Continuously monitor fashion trends, marketing trends, and competitor movements.
  • Translate insights into stronger content, campaigns, and brand communication strategies.
  • Support the development of CRM, customer retention, and loyalty strategies.
  • Connect marketing strategy with business growth and revenue goals.
• Analytics & Reporting
  • Analyze campaign performance, including reach, engagement, conversion, traffic, sales contribution, and customer response.
  • Summarize campaign reports and translate insights into actionable improvements.
  • Measure PR, influencer campaigns, and brand communication performance systematically.
  • Track performance against Marketing KPIs and OKRs.
• Team Leadership
  • Lead and develop the Marketing Communication team.
  • Set KPIs, OKRs, and working standards for the team.
  • Build a structured and efficient marketing workflow.
  • Coach the team to deliver high-quality work with strong ownership.
  • Create a high-performance team culture.

Qualifications:

• At least 2-5 years of experience in Marketing Communication, Brand Marketing, Brand Management, or Integrated Marketing.
• Experience in Fashion, Beauty, Lifestyle, Retail, or Premium Consumer Brand is preferred.
• Strong experience in campaign strategy and marketing calendar management.
• Experience in PR, Influencer Marketing, and Social Media Strategy.
• Experience in managing Marketing, Creative, or Content teams.
• Strong understanding of Brand Building, Consumer Insight, Customer Journey, and Marketing Funnel.
• Ability to analyze data and translate insights into strategy.
• Strong storytelling skills across Brand Story, Product Story, and Campaign Story.
• Strong understanding of visual direction, content, fashion aesthetics, and brand image.
• Ability to work closely with the CEO and cross-functional teams.

We Are Looking For Someone Who:

• Has strong strategic thinking and can see the bigger picture of the brand.
• Has strong storytelling skills and can clearly express the brand identity.
• Has high ownership, takes initiative, and can drive projects to real results.
• Has high standards for work quality and brand image.
• Has strong leadership skills and the ability to develop a team.
• Has a creative and commercial mindset, with an understanding of both branding and business.
• Loves fashion, understands female customers, and is interested in long-term brand building.

Bonus If You Have:

• Experience working with a fashion brand or designer brand.
• Experience building or scaling a brand.
• Experience managing measurable influencer campaigns, PR campaigns, or brand campaigns.
• Understanding of E-Commerce, CRM, Live Commerce, and Customer Retention.
• A portfolio in campaign strategy, content direction, or brand building.

Not a Fit If You:

• Prefer to wait for instructions rather than take ownership.
• Work without structure.
• Focus only on engagement without considering business results.
• Cannot manage a team or drive projects forward.
• Do not understand brand image or the standards of a fashion brand.

Interested candidates, please send:

• Resume
• Portfolio
• Examples of campaigns or brand projects you have managed
• 3 projects you are most proud of, including the results achieved

Apply: hr.bnheadquarters@gmail.com
Final-round candidates may be asked to complete a case study assignment as part of the selection process.
Location: Pradiphat 17, Bangkok

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