STONEGOAT | Rock Climbing Gym
Job Description:
As Marketing Manager, you will be responsible for understanding people and building awareness of how our products and services can satisfy their needs. This includes developing, implementing, and executing strategic marketing plans for the entire organization to attract potential customers and retain existing ones.
The Marketing Manager must be sociable, have excellent written and communication skills, and possess strong project management, multi-tasking, and decision-making abilities. The role also involves working closely with the Board of Directors to determine budgets and targets.
The Marketing Manager should excel in both day-to-day marketing activities and long-term strategizing, inspiring a team to meet deadlines and achieve Stonegoat’s evolving goals. This individual must have a deep understanding of traditional and emerging marketing channels and be up-to-date with the latest trends in graphic design, web design, and event planning.
Responsibilities:
- Develop and implement a comprehensive marketing strategy to capture and retain market share, aligning efforts with organizational KPIs.
- Define and maintain Stonegoat’s brand identity, ensuring consistent messaging across all channels.
- Plan and execute impactful marketing campaigns across digital and offline platforms, driving customer acquisition, retention, and brand awareness.
- Create engaging and targeted content for customer touchpoints, including social media, email marketing, events, and the website.
- Organize events and activities to engage customers, enhance brand presence, and foster community connections.
- Gather and analyze customer and market insights to inform creative campaigns and optimize strategies for better conversions and lead generation.
- Monitor and report on marketing campaign performance, using data to measure ROI and refine strategies.
- Manage budgets, ensuring marketing investments align with Stonegoat’s key performance indicators (KPIs).
- Mentor and manage the marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
- Partner with cross-functional teams, including operations, sales, and community engagement, to deliver impactful marketing programs.
Qualifications:
- Proven experience as a PR & Marketing Manager or a similar role.
- Strong leadership and organizational skills.
- Excellent communication, interpersonal, and networking abilities.
- Proficiency in digital marketing and social media strategies.
- Crisis management and issues-handling expertise.
- Strong analytical and project management skills.
- Experience managing social media posts and reviews.
- Strong understanding of sports industry trends and consumer preferences.
- Fluency in English and Thai, both verbal and written.
- Experience in organizing events and activities, ensuring impactful execution.
- Experience in climbing or the climbing industry is a bonus
Location: PhraKhanong, Bangkok
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