YVIS | Accessories Store
Key Responsibilities:
- Content & Strategy
- Oversee the TikTok content calendar, aligning posts and campaigns with product launches, promotions, and store events.
- Analyze trends, hooks, and storytelling formats that reflect YVIS’s tone.
- Collaborate with the Creative and Marketing teams to ensure content consistency, engagement growth, and brand alignment.
- Work with content creators to develop on-brand, trend-driven videos that strengthen awareness and storytelling impact.
- Ads & Performance Marketing
- Plan, execute, and optimize TikTok Ads to achieve sales goals and ROI targets.
- Manage ad budgets, creative testing, and performance reports (ROAS, CTR, CPC, CPA).
- Coordinate with external freelancers or agencies for ad optimization and scaling.
- Continuously experiment with creative hooks, ad formats, and audience segmentation to improve campaign performance.
- Affiliate, Live Streamer & Creator Management
- Manage three key TikTok growth segments: Affiliates, Live Streamers, and Content Creators.
- Affiliates: Build and maintain the YVIS Affiliate network — recruit, onboard, brief, and track performance of commission-based creators.
- Live Streamers: Source, manage, and coordinate streamers to promote and sell YVIS products through TikTok Shop Live.
- Develop and manage incentive plans to drive performance and achieve sell-through targets.
- Analyze creator and streamer results to optimize collaborations.
- Work closely with the PR & KOL team to align influencer partnerships and campaign goals across all three segments.
- Sales & TikTok Shop
- Oversee TikTok Shop campaigns, including live sales, vouchers, bundles, and platform promotions.
- Ensure product listings, pricing, and visuals are optimized for conversion and brand consistency.
- Collaborate with the Business Development team to plan live stream calendars, coordinate stock readiness, and ensure strong promotional alignment.
- Monitor sales performance, analyze conversion data, and propose optimization strategies to increase sell-through and TikTok GMV.
- Data & Insights
- Track weekly analytics on content reach, engagement, conversion, and creator performance.
- Prepare monthly reports with actionable insights for growth and efficiency.
- Continuously test new ad formats, content types, and affiliate strategies to scale platform performance.
- Report key findings and recommendations to management for ongoing improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3–6 years of experience in social media marketing or TikTok Shop management — preferably within fashion, beauty, or lifestyle industries.
- Proven success in growing TikTok channels, managing ads, and driving measurable conversions.
- Strong analytical mindset with experience using TikTok Ads Manager, Google Analytics, or equivalent performance tools.
- Deep understanding of TikTok algorithms, trends, and storytelling formats that drive engagement and sales.
- Experience in managing affiliate programs, live streamers, and content creators.
- Proficient in data reporting, budget control, and performance optimization (ROAS, CTR, CPC, CPA).
- Excellent communication and collaboration skills — able to work across Creative,
- Marketing, and Business Development teams.
- Highly organized, goal-driven, and adaptive to fast-changing social media trends.
Location: Phahonyothin, Bangkok
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